Stop chasing the money, and start chasing the people

This is what you should really be doing

As you read in my previous article, there are two ways to effectively promote in the traffic exchanges. One method involves promoting a particular program/product/service directly and the other method involves promoting indirectly. Depending on what you are trying to promote, one method might work better than the other, but my obvious bias (as you will see) is towards promoting your programs indirectly.

What exactly do I mean by promoting directly versus indirectly? Well, if you are promoting a program directly, then you are trying to “sell” the benefits of this program to the visitor right there on the spot (just like a TV commercial, etc.). With indirect promotion, you are trying to catch their attention so that they will give you their email address, which allows you to “sell” to them later on when they aren’t so focused on moving along to the next site.

Regardless of the method you choose, you will need to make your “sales pitch” short and sweet because with traffic exchanges you only have about 5 seconds to load your web page and catch their attention. This is one of the reasons that promoting a referral link directly doesn’t work. You see, most referral links simply lead back to the main page of the website which is loaded with content and links. When you only have a few seconds to grab their attention, there is no way that a long web page is going to work – especially since thousands of other people are promoting the exact same thing!

Let’s first look at the easier of the two methods – direct promotion. Although I prefer the indirect method (and I’ll tell you why in a moment), the truth is that most people are not going to be willing to take the time to set all of that up. Direct promotion, on the other hand is something that EVERYONE can do fairly easily – and the ONLY way you should be promoting directly is through the use of a “splash page”. Although it will take you a little more time and effort (versus just throwing your referral link in there), your results will skyrocket!

The concept of using a splash page is nothing new and has been diligently preached by many for a long time. And yet, the overwhelming majority of people still use the lazy, ineffective method of promoting their referral links directly. Well, if you want to get great results, then splash pages are the ONLY way to go.

So, what is a splash page? Simply put, it is a very short advertisement that grabs the attention of the viewer and gets them to take action by clicking on a link in the page. There are a number of elements that go into making a great splash page and I will cover those in my next article, so stay tuned.

Then what do I mean by “stop chasing the money, and start chasing the people”? Well, this refers to the other method of promoting in traffic exchanges – indirect promotion. Using this method, you are not focused on trying to sell something directly in your ad, but rather to grab the interest of the visitor so that they will give you their contact information (name and email address). Anyone who is serious about making a full-time income as an internet marketer needs to be using this method – end of story!

Now, once you have their email address, you can contact them about your program/product/service in a more relaxed environment (rather than a mad surfing session) and therefore you can take a little more time to go over the benefits, etc. In the case of promoting a complex product or service, this method is really the ONLY way you will gain any success. And the best part of using this method (which is why I like it so much), is that you now have a list of responsive people that you can contact again in the future.

The big question is “how do I get people to give me their contact information?” This is a rather large topic on its own, and so it’s something I will go over in my upcoming articles. For instance, there are several ways that you can go about this, from creating a very simple “squeeze page” (that you can put directly into the traffic exchanges), to creating a splash-squeeze combo which is more involved. I will cover all of this in detail as we go through it.

Whether you choose to promote directly or indirectly, the same theme rings true for both – you only have a few seconds to accomplish your task, so you need to stand out from the crowd and do it quickly!

Traffic Exchanges CAN make sense

Author: Tyler Huculak – President/Co-owner Logiscape Technologies Inc.

The next article in this series has been posted >> CLICK HERE

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