Know Your Market Competition And Win Easily

Today let’s finish up our work on how to best conduct your marketing research with the last section and possibly most important section on knowing your market and keyword competition for each keyword phrase you want to target before even getting involved in a marketplace.

We know now that it is crucial to have all four elements I have mentioned so far when going into a market niche in order to increase our business success chances 1000 fold. Those four elements once more are:

• Find High Volume Traffic Keyword Searches
• Target Want Market Keywords that have Commercial Value
• Introduce Traffic Streams to USP products and services
• Target Low Competition keywords which allow a quick ROI

The fourth market research element is really just another way of saying not to waste your time thinking you will easily dominate the most competitive keyword phrases without serious effort. Even if we follow all of these rules can we be sure we are even going to be able to beat the competition an take a top 3 position in the search engine and gain site traffic?

To be sure we will rank in the search engines for the purposes of organic and paid traffic based on Google’s rules which also carries over to Bing and Yahoo search as well. The two things we need to check are:

I. We must know the number of competitors in our marketplace or the SEOC column in the Market Samurai tool. This is the number of pages that mention our keyword phrase. 100k pages or less is a good size competition pool but the ideal suggested number is 30k or less which should allow you to rank in a few weeks at the top of Google. The number of competitors and the amount of competition is not a fast rule it has just been seen to usually be a good statistical range for lower competition. It is true that each market niche will have different competition levels regardless of number of pages.

II. We need to also know the strength of the top 10 competitor pages for our market keywords. This is really all that matters at all as far as getting free search engine traffic.

SO what things must we know to judge the strength of the top 10 competing web pages for a keyword?”

The On Page Factors Are:

• Page Rank
• Title Tag
• Meta Description
• H1 and H2 Tag
• URL Keywords

The Off Page Factors Are:

• Number of Links to Page
• Number of Links to Domain
• Number of .gov and/or .edu Links to Domain
• DMOZ and/or Yahoo Links to Domain
• PR of Links to Page
• Keyword Anchor Text to Page

There is no guessing with how to get SEO rankings for the most part it is a science especially when you use Market Samurai. You will know on each keyword how hard it will be to rank against your competition. Ranking will be even easier than what Market Samurai shows you if you use these proven methods when building your site online:

• SEO Themed Siloing including relevant home page, categories and articles.
• Get relevant keyword anchor text links coming into all of your sites pages.
• Use a Mini Net Syndication Method which includes social web 2.0 platforms as well as content syndication across many content syndication platforms to surround and feed into your main sales site.
• Use Proper Syndication Tools to push and boost the power of every effort and piece of content you make.

Here is my USP or incentive for you to buy Market Samurai from Logiscape. Anyone who purchases Market Samurai through me may email or post a comment on the blog asking any market research question relating to the tool and how to best use it to improve your business. That’s right ask me anything at all and I will respond with my best information and even help you with your marketing idea within reason.

Market Research Commandments Can Make Sense

Author: Scott Holden – TrafficEraBlog

Target Keywords With Commercial Intent Or Flop

The second major thing for us to pay attention to when exploring our marketing research is to target keywords  which have commercial value. We can call this “Commercial Intent” or a Want Market. Once again this idea of a  perfect prospect is defined by their need for a solution or an irrational desire to purchase something. (some people would call these types of people fanatics)

The major thing we are trying to determine here is what types of keyword searches are being used by buyers.  Who is a buyer in our market based on the psychology of the keywords they are typing in the search engines?  This might sound very daunting to think: “OK, wow now I need to figure out what the heck someone is thinking  when they type a specific word into Google?”

The answer to the psychological question is NO this is much simpler than that. All you need to do is determine  from common sense after researching your market keywords which ones would indicate a buying impulse from people  and which do not. Now let me admit firstly that there will be keywords which don’t seem to be a buying prospect,  but end up being buyers. This occurs in every market I have ever seen.

Your goal at the outset is not to find every single converting keyword under the sun, but only the ones which  would more obviously convert into sales. This can be done by using one tool in aiding us to see the possible potential of a keyword for becoming a sale. We will use Market Samurai to help us find the more obvious keywords  we are wanting, but also just to lay a groundwork which can be built upon.

When using market samurai we will need to look at several main data columns to indicate if the words we are  looking at have sales potential or not. These data columns are:

• AWCPC – Adwords Cost Per Click
• AWCTR – Adwords Click Through Rate
• OCI – Online Commercial Intent

AWCPC will show us what the number one positioned advertiser can expect to pay per click when a person who  typed in our keyword clicks on the number one spot Adwords ad. This is crucial because it tells us if advertisers are spending money on our keyword. If there is a lot being paid for the top position we can guess  that the keyword has value or the potential to create sales.

AWCTR will show us what percentage of people clicked on the number one ranked Adwords ad as a percentage of total traffic for our keyword. It is also another fairly good sign if the top advertiser is getting a high CTR  that this keyword has many interested people. This is not a straight away sign of buyers but of interest for sure.  You must now look at the ad that is ranked number one to get an idea why people are clicking on it. You will check  to see if the ad is well written to just get a lot of clicks or if it appears the clicks are coming due to a buying  interest. Not a clear indicator of buying but it certainly shows us how active people are in the market.

OCI will give you an idea based on BING’s data if people are likely to buy based on your keyword. It is not always  accurate but once again can be a helpful indicator if a word is obviously a converting keyword.

Keep in mind to check these statistics Market Samurai yields against the actual sources of the data or the tools  they come from just to be sure the software is accurate. Watch the following video to see how I use these pieces  of data to gain an idea if my market keywords have sales potential or not. You won’t always have a clear indication  when using this data if you have winning keywords or not, but more often than not you will.

Keep in mind to use  common sense as well to decide if there is money to be made with these keywords by using a different approach to  the market than other advertisers may be using.

Here is my incentive for you to buy Market Samurai from Logiscape. Anyone who purchases Market Samurai through me may email or post a comment on the blog asking any market research question relating to the tool and how to best use it to improve your business. That’s right ask me anything at all and I will respond with my best information and even help you with your marketing idea within reason.

Market Research Commandments Can Make Sense

Author: Scott Holden – TrafficEraBlog

Ignore This Methodology At Your Demise

There are tons of marketers out there who teach various methods for performing market research and they have some good information to share on some new bit of good advice or a new tool which will give you an edge when finding markets to pursue.

What I am about to show you is as fool proof of a step by step list of marketing research as you will find anywhere. This is a no fluff way to uncover the traffic, sales potential, product positioning and competition analysis you need to have the best chance to succeed possible.

There are essentially four main steps to what I will call my “marketing research commandments“:

• Find High Volume Traffic Keyword Searches
• Target Want Market Keywords that have Commercial Value
• Introduce Traffic Streams to USP products and services
• Target Low Competition keywords which allow a quick ROI

Everyone knows finding high volume traffic keywords is essential to succeeding in online marketing, because without a constant stream of relevant visitors to your web site your business will not earn a return on investment and become a waste of time. This is why I use two tools to initially uncover large market area keywords right out of the gate once I know what area I am interested to investigate.

I use the Google External Keyword Tool and Market Samurai when I am wanting to easily uncover the possible areas of a market to target. I begin with the external keyword tool and then import my findings into Market Samurai just to be sure I don’t miss out on any keywords possible.

You must ask the question: Are people searching in my market niche? You then must answer the question what are they searching for based on the keywords I am finding?”

Then you need to filter these keywords in such a way that the amount of daily searches going on with your overall keyword list is adequate enough to possibly convert enough sales to allow you to have a positive ROI without much tweaking and testing. If you already have an existing product or service as a starting point you will be able to roughly determine the answer to this question. Try to use very conservative estimates with a 1% starting conversion rate on sales expected or less as this is a safe way to think.

It should be obvious to you then that if you get 100 site visitors total per day for your site based on your batch of keywords you will target and being in the number one spot for one or more words which will pull in 100 searches a day that you can survive or profit as a business quickly. This is not an easy thing to guess at all what your site visitors will do once they arrive on your site, but just play it as safe as you can and allow that sales will be extremely low at the beginning. They could in fact be 10 times what you expect, but plan for the worst and you will succeed much more often.

Please watch the following video as I show you my step by step using the Google External Keyword Tool and Market Samurai together to uncover as many niche keywords which could pertain to an existing product or new product you will create based on your research. You will be introducing streams of site traffic to a unique selling proposition so keep this concept in mind when researching initially.

Here is my USP or incentive for you to buy Market Samurai from Logiscape. Anyone who purchases Market Samurai through me may email or post a comment on the blog asking any market research question relating to the tool and how to best use it to improve your business. That’s right ask me anything at all and I will respond with my best information and even help you with your marketing idea within reason.

Market Research Commandments Can Make Sense

Author: Scott Holden – TrafficEraBlog