Survey Follow Through And Product Pricing Surveys

How To Setup Your Blog

Being an Internet marketer you must have your own domain name and web hosting. Having a domain name and hosting is affordable to almost everyone so Don’t look for free hosting. As an Internet marketer you are a professional and you need real tools and systems not cheap hosting which won’t allow you to grow.

You will need your own domain and hosting to setup your survey and blog. If you already have a domain and hosting that is fine. If not I recommend our hosting service review and setup at More Than Web Hosting. My site offers the very best hosting offers from the top hosting providers on the net and exclusive discounts. I also offer free site design with the purchase of hosting as well as other types of help in getting your site in shape.

I prefer hosting services which offer “Fantastico Installer”. This is so you can set up a Word Press blog very easily. You can install Word Press very quickly with Fantastico. Look it up on Google by typing in: install word press with fantastico.

Pricing Using Surveys

There is a good way to find out what your market is willing to pay for your product before you even begin to sell it. There is a difference however that needs to be noted once more. What people say they would think something is worth and what they will actually pay are two different things and it often just depends on ad copy and other conversion factors which I will cover in conversion posts.

A good way to find out ball park what people will pay for your product before you put it out to the world is to run a contest using Survey Methods. You set up a give away of a copy of the finished product as you will be in the creation phase while figuring the price out. Instead of asking people how much the product should cost you need to frame the question in a way which makes them think of other people and what they think other people who need it should or would pay.

You will give the survey contestants a real good write up about what all is included in the product including the hours that went into it. You want to flush out the value to the surveyors so they understand what went into making it. You will want to also frame the value of the product in terms of what it would be worth to the solution seeker in the future who wants the product. You want to ask the survey takers if someone had x problem and my product could solve that for them which would bring about x,y, and z benefit what should that person be  willing to pay maximum and minimum for that solution. This then will be after the survey done for creation of the product and once the product is finished.

Then you will ask the surveyors to guess what they think it is worth as you already have set a price and the person closest to the actual price will win a free copy of the product. You will probably be surprised at what people tell you and end up changing what you thought it was worth. This information is perfect for the marketer to have, but it is even more important for the market to have. Letting your prospects know what they and other people have determined the value to be is a powerful tool — especially if the actual asking price is substantially lower.

So you put an entire background on your sales page as a value-building section (right before you reveal the price). When the product is released and the prospects discover the price of the program was only $77 – and has an introductory special price of just $57, they will rush to buy it. This is if you have properly built value and emotional benefits into your ad copy before announcing the price.

I will get into how to present your offer and how to use ad copy (the most powerful conversion tool) in upcoming posts.

Time To Take Action

• Get good web hosting and add your domain name at More Than Web Hosting
• Join Survey Methods and create a survey form
• Edit the survey template and add form code in the template
• Edit the thank you page and add your capture form provided by Get Response
• Setup your word press blog on your domain
• Design your site look and feel or have it done for you with hosting at More Than Web Hosting

If you want to learn as much about creating the absolute best market research survey possible and doubling your websites profits then I cannot recommend anyone or product more strongly than Dr. Glen Livingston’s “ How To Double Your Business”. His course can help you save your business in these rough economic times.

Marketing Research Surveys Can Make Sense

Author: Scott Holden – TrafficEraBlog

My Invention Changes The Online Mortgage Business

So I told my client, “Let me see if I can generate leads for you. Maybe I can come up with a new capture system, something totally innovative, then drive pay-per-click and other types of media to it. Would you be interested?”

He said, “Sure, you can take a crack at it. Who are you again?” He was pretty skeptical of me. He was dealing with Ameriquest and other well-known vendors. I wasn’t in that category. (By the way, a footnote: I hate the mortgage industry. It’s sure not something I’d want to do long-term.) But he said, “Go for it.” So I went to a high-end creative marketing company that did creatives for large corporations.

We paid a pretty penny for the design work, and I put together the concept for our new lead capture system. I made a list of what I wanted it to do, what fields we wanted data capture for.

It ended up being a unique approach to lead capture, different from anything else out there. We’ve all seen mortgage sites. They give you similar direct marketing to start with, like “Isn’t the security of your family worth it?” or some other psychological direct marketing copy on the front of it. And then a lead-capture system on the back, filling out certain fields.

Personally, I didn’t want to spend 30 minutes filling out the information they asked for. Some of them asked for different fields of information. That’s how the lead business works – different leads pay different amounts, depending on what you’re able to capture.

I ended up with a unique online mortgage squeeze-page lead capture system. The site itself looked like a Pepsi machine. Bright and shiny, fun for the user to play with. Big buttons you could push. It looked like a vending machine. The fields already had pre-filled information. Most of the other mortgage lead-capture forms used drop-down menus with a list of all the different ranges. You’d fill out each one.

Mine was the same, but the difference was, once I captured the information, they were automatically forwarded to another form that pre-filled the responses they had just entered. So it was a pre-calculation system.

I had talked to many people in the mortgage industry and looked at all their lead-capture pages, so I knew what kinds of information we needed. I asked the experts, “Is it possible to pre-qualify people? What are the legal stipulations?” So we came up with a really cool system. It was kind of like a mortgage calculator, but the difference was, it was built into the lead-capture system. We pre-qualified you for a loan, based on the answers you gave us.

What they’d see was something like, “Based on what you’ve told us, you qualify for a loan of …” then we had to put little disclaimers on the bottom. (A LOT of legal problems in that industry!) So the user ended up with a pre-qual form which they could submit to a lender of their choice. We’d give them the choice of a random mortgage house in their state or some of the vendors we suggested. And they would immediately get a phone call from the lender, or they could specify when they wanted to be called on it.

It was a neat integrated system, done in a way that was very enticing for the user. It worked because I talked to so many people about what they liked about the capture systems and what they didn’t like. We also threw in a bit of personalization, so that when they selected their lender, the form would populate the lender information to say, “Mr. Smith, Ajax Mortgage will be calling you by 7pm Wednesday.” It was more of a warm lead. They were more pre-qualified than the other systems around at that time.

That’s 4 years ago, which is a lifetime in the internet industry. So today, a lot of systems have caught up with that model. Back then, it was the first of its kind. I was happy about that, but it sure didn’t make me rich. Not even close.

My Life As An Affiliate Marketer

Another important lesson I learned was, don’t do business without a business contract. If you want to do joint ventures or the selling of a specific product, that’s one thing. But don’t actually start to build a separate business with somebody without having a contract in place.

I learned that not just with the stranger I tried to build a business with back then, but also with some of my best friends. It’s an important marketing lesson. Everybody knows it, but still, lots of people don’t bother with that business contract.

From there, I went into capturing leads for different affiliate offers. I got sick of the mortgage industry. The deal fell through as I was left holding air and my partner went on to use my lead system successfully. So I figured I’d take my knowledge and experience and do some affiliate marketing.

So I sold web hosting, as an affiliate. I found deals with different hosting companies where they paid you $100 or more per sale. What I figured out was, we could sell hosting and then offer services on the back end. Running their DNS server, providing articles & other content, and so forth. We had a good response.

We didn’t market through pay-per-click or any paid channels. We just posted all over on a bunch of different forums, and we did quite well. There were a few months we made $6,000 per month. We weren’t getting rich, but we were doing OK. I was able to survive on that.

That is the first thing people need to realize. They can make a living doing this. They need a system that already works. I was trying to create things on my own. I had learned some stuff, but I didn’t really use the stuff that was right there in front of me enough. It would have been a lot easier for me to just go to Clickbank and market something as an affiliate, and I probably would have done a lot better, as far as money.

To be continued…

Internet Marketing Success Can Make Sense

Author: Scott Holden – TrafficEraBlog

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