Seth Godin “The Tribes We Lead” Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so. This talk was taken directly [...]
Tuesday, December 30, 2008
Three Keys to Permission Marketing Your Consent Marketing Strategy Must Seduce Them It is important that you prepare valuable marketing “give away†information for prospects. I have previously discussed that you need to prepare a real quality piece of information to offer for free. Don’t assume that since you are giving it away you can [...]
Friday, December 26, 2008
The Reality of Permission Marketing Free, Trust and Obligation Marketing Strategies Which do you think is easier? Selling something or giving something away? So how about giving people something free and using an up sell marketing strategy to buy from you? Another mistake most people in Internet marketing make is they approach their marketing with [...]
Tuesday, December 23, 2008
Interruption Marketing and Permission Marketing The Best Relationship Marketing Method Where do you think more money is made? A sales approach trying to convince a site visitor to buy something by explaining the value of a product which was not targeted to their search. An example would be a person using paid advertising that is [...]
Marketing Mindset
Saturday, May 30, 2009
2 Comments