Will You Fail If You Don’t Have One?

There is a big problem with trying to learn different online marketing strategies as part of your overall marketing plan. The problem is there is just flat out too much information for any reasonable human being to try to digest. This is a huge web marketing trap which most marketers fall into (I fell into it for several years).

You do not have to repeat the mistake of so many marketers. Too much online marketing information, even if it is all good information, will cause you to freeze in confusion and not take any marketing action. It is the equivalent of a deer starring at the lights of an oncoming car. If you stare too long you may not get hit by a car but you will definitely get hit by your bills which keep coming and will kill you financially.

This is a problem you need to seriously address and overcome right here and now. This has caused many a marketer to fail and give up. I used to buy every e-book and system on Internet marketing and read for sometimes 6 or more hours a day. I have an ocean of theoretical business marketing knowledge and can actually remember some of it.

I would read so much but felt worse than before I started reading. Is that strange or what? How could you feel bad after learning a new system for money making? It was quite simple really … everyone had a different approach to making money on the Internet and all prescribed to do it in different ways.

The reason for feeling bad after reading all these theories is simple. You can make money many ways on the Internet, but you need to find a way to make it that is appropriate for you and the market you are trying to approach. You need to do what I like to call make your own system out of a system. In other words take the things from other marketers which you feel comfortable using and scrap the rest. This does not work however for some principles which are always true.

You don’t have to create a totally new and original path in an Internet market, but you need to adapt and choose the strategies which work for you. You must Choose which path to follow. Once you force yourself to choose you can begin to ignore all other information and free your mind to work instead of learn. You need to learn which information to use and which to leave alone.

This leads to the next important thing which is self realization. This means you need to thine own self be true and don’t attempt a facet of marketing you are not comfortable with or can’t see yourself doing. An example is Adsense content site building. If you can’t see yourself learning how to build a site and use Adsense and content to make money then why pursue it? Take the information which appeals to you most and be very selective. You can learn everything, but you can’t implement it because you need to have a desire to do it to make it a success.

The next thing you need to do is follow the system or methods you have chosen. You need to learn that system and you need to implement it or take action on it. You need to stop reading 6 hours a day and reduce your information intake and start developing it by working on it. Ah yes that dreadful word work. This will be fun work though because you have what? Chosen something you have a desire to know and build.

The next thing that happens is you will try something and have a setback or problem. I won’t say a failure because a failure means you give up completely and here is how your path will look.

• Try system … have a setback
• Fix your setback and adjust your plan
• Have a second (and maybe third/fourth, etc) setback
• Finally have a working system

You need to have the persistence of a child and determination to keep on going until you have a success. If a child stopped trying to walk after falling down many many times (which they all do) we would all be on scooters.

Here is where one of the greatest men ever comes into play …

Thomas Edison once said: “Genius is one percent inspiration and ninety-nine per cent perspiration. Accordingly, a ‘genius’ is often merely a talented person who has done all of his or her homework. Here is something to keep in mind; Thomas Edison had some 10,000 tests fail while inventing and on this subject he wrote:

“I have not failed. I’ve just found 10,000 ways that won’t work”.

Please don’t worry you won’t need to have 10,000 setbacks. I will help you to only have a couple, but you get the idea. You need to work and also to know yourself and choose something you are passionate about, but it has to have a level of profitability because we all need money to survive.

A Marketing Mindset Can Make Sense

Author: Scott Holden – TrafficEraBlog

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A Marketing Strategy Blueprint That Makes Sense

Have you read different authors works on how to create marketing plans for your online business? Did it leave you with too many unanswered questions? Do you know why you might have felt a bit cheated? Am I asking too many questions?

The thing that many marketers find when trying to build their online business is that the various marketing strategies and tactics out there are just that…strategies and tactics.

A business marketing plan is usually defined as a 1-5 year set of actions required to implement a strategy or to reach a marketing objective. In the case of most business owners it is more likely a one year plan if they can even follow it for one year.

The following list is a product of many years of following the jargon, tactics, plans and strategies of marketers. It is my blueprint for laying out a new web business or revamping an old one.

This is a general online marketing plan that is not a fully filled in plan, but it is a great outline and compass for seeing how various things can be sorted or mapped out. It is by no means a daily agenda, but more of an outline of steps which will lead to a functioning business model. You can see how I am categorizing my map and using acronyms as I describe on our home page.

I) Foundation – MRPFDDA

• Marketing Mindset
• Market Research
• Marketing Plans
• Business Formation
• Develop Product
• Design Website
• Automate Business

II) Promotion – COSAP

• Content Creation
• Site Optimization
• Social Media
• Product Affiliates
• Pay Per Visitor

III) Monetization – CAES

• Ad Copy
• Web Analytics
• Email Promotion
• Marketing Surveys

Now let me explain what all this means. First I placed all the foundation category bullet points there because these are the main concepts you need to build a foundation of knowledge as well a solid business foundation online. This may be missing some important point, but as you will see as this blog progresses most of those fall under one of these bullets.

The next major category you are probably aware of when selling online is promotion. Many would categorize it as website traffic. This category then includes the major areas of site promotion which will be covered on this blog.

The final category listed is monetization and basically encompasses all four of the items listed in so far as the way we are defining it. Monetization of course occurs to some level once the first two categories are built out and you have a working site. However, let us define it as meaning anything which helps to increase your website sales.

We will rap the blueprint up in the next article. Subscribe to our RSS feed or email list to receive upcoming content as it unfolds.

Internet Marketing Plans Can Make Sense

Author: Scott Holden – TrafficEraBlog

Next Article: Marketing Planning Blueprint