Your Consent Marketing Strategy Must Seduce Them

It is important that you prepare valuable marketing “give away” information for prospects. I have previously discussed that you need to prepare a real quality piece of information to offer for free. Don’t assume that since you are giving it away you can be less careful in preparing the “free” part of your  product. Remember this free product is the most important part of your sales process. This will create a good first impression of you in your subscribers’ minds and “the first impression is the last impression”.

I am not saying that you need to give away all your valuable information as a free resource to your subscribers but it should not be second rate information. After reading, a user shouldn’t feel that they just wasted their time on your free gift.

Your best marketing strategies are ones which reveal some really good information but not all of it. You should create a feeling in your subscriber that they found some really great marketing information and they need to learn more about it. You need to seduce them with your free product towards your paid product. Create a thirst for more….The beauty of this strategy is that you won’t have to “sell your product” but your subscriber will be asking you for more information with credit card in hand.

Build Consistent Behavior

You need to have a consistent behavior in marketing efforts to your prospect list. Make a realistic time schedule for your marketing campaigns and then stick to that. Once you set a pattern for marketing to subscribers they will be expecting something from you subconsciously.

For example if you set follow up messages to be delivered every three days and broadcast messages once a week then don’t disturb that cycle just to promote something unless you have something very important to announce. Exceptional cases will be acceptable to your subscribers but don’t make it a habit. Consistency is not only required in reference to time but you need to establish a behavioral consistency with consent marketing as well.

Make Them Friends

I know the philosophy preached by many marketing consultants. “You market to make money not to make friends”. I disagree with this. Yes, you are not here to only increase your circle of friendship, but what is the harm in establishing a friendly atmosphere with your subscribers?

If you write about products every time, you will send a message that all your sincere efforts to help them are because you only want their money. It’s true that you want to sell them your products, but being friendly and real will only help you to establish better communications with your subscribers. Now I am not saying that you need to send gifts and friendship cards to your subscribers or go way out of your way to help someone … but small gestures can make a big difference.

What you can do is send some occasional messages other than business follow ups. You can send some good quotes, a good joke or any interesting piece of information you found somewhere. Share some of your personal life with readers and some of your faults and discoveries. Do not pretend to know it all or be the master of the universe. “Be Real”…People will want to know you, like you, and trust you if you are real.

Unfortunately some marketers abuse this method as well. Never relate your personal issues with your business. For example don’t do this: “Tomorrow is my birthday and I am reducing my product to half price to celebrate it”. You will make some sales by doing this but some subscribers will think that it’s a cheap tactic or a lie and they are probably right. Don’t even offer something free with this tactic as it will work to some degree but lessens your position.

Good Marketing requires patience and will cost some money, for sure … but in the end, bad marketing will cost a whole lot more.

Permission Marketing Can Make Sense

Author: Scott Holden – TrafficEraBlog

Free, Trust and Obligation Marketing Strategies

Which do you think is easier? Selling something or giving something away? So how about giving people something free and using an up sell marketing strategy to buy from you? Another mistake most people in Internet marketing make is they approach their marketing with a “Selling Attitude”. A Selling Attitude requires hype because without hype it isn’t possible to convince someone they really need your product.

The primary reason people use the Internet is to find information. The search engines were designed for finding information not for product sales pages. Is it logical to show people something they are not looking for? It’s true that people are buying on the Internet, but primarily they are looking for “information” and “solutions” to their problems. So if you provide them that “information” or “solution” they are then likely to buy from you.

Before going into actual monetization methods visualize that your primary job is providing information and solutions to people, and not selling. Most of the time you need to provide that Information for FREE. You are not a sales person. You are not a hawker shouting in the streets that you have something to sell.

>>>”Then How will I Make Money?”…You Ask<<<

Following this method and permission email marketing you need not worry about making money. Actually you also need to decide that making money is not your main objective. Your objective is to provide QUALITY information. Now don’t take this wrong. You will make money eventually but you will not have to chase money. Money will come to you as a result of providing what people are looking for. I will show you how to prepare information people are looking for and how to use that for your lead creation process and finally how it makes you money in return.

Trust Building vs Money Making

Before you make money from this process you must gain people’s trust. Trust is a synonym for success in web marketing. Remember you are offering something free to people which they were looking for. This will place your name in their good book and eventually they will pay you back many times over.

If you follow the other route and try to sell them upfront by using some sales pitch and hype in your advertisement you might make some short term money but what will your end result be? Sure, there will be people who bought from you because of your sales pitch and hype, but you will need to continue chasing the money with ongoing hype and sales pitches if you want to keep making money.

Furthermore, once your product doesn’t meet the expectations created by the hype and the sales pitch you will lose all your credibility in the eyes of that customer. The story does not end here. That customer will go to different forums and product review sites and complain to people about the quality of your product.

Once you get a bad name the game is over for you. People will be reluctant to buy anything from you in the future no matter how good a product you market. “Your name is your brand”. The respect for your name in your market should be your top priority. Never sacrifice the credibility of your name for short term money. You can make money anytime, but you can’t make your name once it’s ruined.

Make Them Obliged

When you give something valuable for free your prospect normally feels obliged. This is human nature that you feel a sense of obligation when you take something from someone. You will feel a sense of obligation due to the marketer’s good will. This psychology works and once you give something free to your prospects you create a sense of obligation in their subconscious. This will at least gain you their attention in future communications and a better chance for sales.

Obligation plus trust and respect in your name is what makes your subscribers loyal to you. An unhappy customer can ruin your name and can run you out of business and a loyal customer can take you to the next level of success. Loyal customers are also mouth pieces for you and will market for you without any incentive from you. They will do this from a sense of obligation you created in their minds.

The book “Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless” by Jeffrey Gitomer sure hits a home run on accurately assessing the state of business in the United States and in all countries for that matter. A loyal customer is worth gold. A satisfied customer won’t talk bad about you, but has no reason to either return or recommend you.

Permission Marketing Strategies Can Make Sense

Author: Scott Holden – TrafficEraBlog

Jumping Business Mindset Mental Hurdles

Goal setting is a misleading concept and isn’t as simple as setting goals. In order to work on your marketing goals you must do something different to be able to think in different ways other than how your brain is used to thinking. This is why most people set a goal and don’t reach it because unconsciously they keep following the same patterns that allowed them to reach their goal in the past.

Usually we don’t know what steps to take with our marketing strategy and we need a mechanism or a step-by-step process to show us once we have a goal, how to achieve it. The first step is to know what you really want instead of what you think you want. What do you really want? Not what you think you should do or what you think someone else wants you to do.

What do you want to set as a goal? What’s your intention? I have learned that most of us have been taught that we can’t focus on what we want, but must focus on what we need. This is the real killer of ideas and aspirations of most people.

That is the first major obstacle to setting goals … knowing what you really want. Many of your beliefs and assumptions can stop you from taking action or believing in your goals and what you want to achieve. You can assume that you will make $7,000 this month or you can assume that you are going to need to get a job until you can figure out a way to generate $7,000. They’re both just assumptions and the effect of choosing one over the other will manifest that assumption.

The difference between goal setting and goal getting is taking action. Setting a goal is like trying to solve a problem. You want something and there’s something keeping you from reaching it. Most believe the way to solve a problem is to make sure you have the proper web marketing knowledge for solving it in the first place. This is total nonsense “chicken and the egg” logic because the only time you’ll know you have the proper knowledge is after you’ve solved the problem.

Here are three definitions you might not know about:

• Knowledge has no formal definition and is still argued as to what the meaning of the word is to this day. The scientific method is the only thing many people can agree creates knowledge and even that scientific proof can be false.
• Prudence is the exercise of sound decision making or being practical. A good business entrepreneur has used prudence if they made a good decision, but how will we know it was prudent until after the result of their decision can be measured against other decisions?
• Wisdom is the direct application of knowledge and is related to intelligence, but guided by experience of life.

The point of me explaining these three briefly is that there are many marketers out there who will try and create fear in you based on using the example of a rich marketer having more knowledge, prudence or wisdom about marketing than you. This is a pure fear position and is total crap. Because someone was successful in making money does not mean they have more knowledge, prudence or wisdom than you in marketing. It only means they did something which was successful through trial.

Now don’t misunderstand my point…I am not trying to say everyone has the same knowledge level. I am trying to get you to finally tell yourself that you know a lot more than you may give yourself credit for and con artist marketers try to always make you feel inferior in these three areas. Don’t fall for it…scarcity and fear mentality are marketing strategies and two of a marketers biggest weapons.

We all have knowledge, prudence and wisdom and a person who made 3 million off an idea is none of those things because of their success. They are merely richer than you. Did you ever stop to think that they could try more things than you because they already had money? They got to become successful because of someone they knew? Maybe they just chose a marketing plan that someone else had success with and implemented it. There are many reasons why they found success and almost always it isn’t because they are wiser, more prudent or more knowledgeable than you.

It is in hindsight that marketers say, “Well, if I had done this, I would have solved it.” All problem solving is speculation. You learn as much about web marketing as you possibly can, and move in the direction which appears prudent. You will know you’re successful once you solve the problem. Being successful doesn’t make you more knowledgeable or smarter than anyone else it means you found a way that worked.

Let’s say someone’s friends are all well connected millionaires and he creates a mediocre product that does the job. He goes on to make millions because his friends all promote his product. Does this make him a great marketer? I think you get the point.

Mentality about success and wants are the same and what stops us is we’re not willing to be somewhat ambiguous about it. The only time you really know what you want is after you have it. You have to be willing to think, “At this point I seem to want X.” This is your intention, but you must allow for the fact that once you get there, you may think, “Is this what I really want?”

You need to choose something. That’s your starting point. People never know what they want, and think they need the perfect answer. Just pick anything that seems reasonable and interesting to you.
The simple answer is, do something instead of just looking at it.

I have a friend who taught me last spring a method for maintaining focus for long enough periods of time to achieve goals. He told me to give myself a task a small goal to complete and give that task a time target. He then told me to focus on one task only during that time target. So if my time target was 20 minutes working on the task and I wasn’t finished yet, what I found is I had an excuse to do some other task I liked more once my time was up.

The actual result has been to this day that I continue working on the task and I feel productive about it and don’t want to quit for much longer periods of time. You can then reset the time target for another equal period of time once you reach the first target. This is wonderful for your brain and allows you to focus.

Try this> Give your brain a time target, it will continue working more easily until the time target is reached. If there is no time target your brain will ask when you are going to quit?

When working towards a goal you have a lot of distractions, and an important skill is awareness. This comes back to the idea of intention and our intention is to stay focused. So we need to be aware when we’re not. While aware of not being focused, your goal reminds you to be focused. If things come into your senses when you’re trying to focus on something, just let them float away and don’t fixate on them. Distraction is also a decision, which means you have control over it.

A Goal Setting Marketing Mindset Can Make Sense
Author: Scott Holden – TrafficEraBlog

Learning To Succeed With Errors

You learned how to succeed through error. When you were a baby you fell many times before walking. You couldn’t learn without having set backs. Making money with web marketing is not easy, but it is simple once you have a system. It just takes actual desire and work.

The only difference between you and great marketers is their rate of learning through errors. You should make as many errors as fast as you possibly can in marketing. If you are making errors it means you are testing marketing strategies and thus should be learning from those errors.

You may not have heard that before and that is why you might not be as successful as you want to be. Once you learn how to learn from your marketing errors you will become more and more powerful in your marketing mind-set. The key is to make errors and use as little money and time as possible to reach wisdom. Then when you have a system that makes money you will have more time and money to pursue it.

The key to success is to keep moving forward through your setbacks. When most people have errors or setbacks they stop doing it because it hurts and they see it as a “failure”.

This is why success is so rare. If you knew that each setback or error (as named here instead of failure) brings you one step closer to success wouldn’t you want to have the next setback knowing you are getting closer to a success?

People who excel at anything push through these setbacks because they don’t think of them as failures. I’ve failed more often than I have succeeded in my marketing efforts and the fact that I am still moving forward is why I have learned what works. You may say: “yes but that would land most people in the poor house. All the money I lose on my failures surely must crush me”. No it has not because I market using very little money and I learned how and what to use it on.

You should do the same if you are not making a living with online marketing yet. Use cost effective and free means until you have a positive income stream. Dan Kennedy said it best when he said: “If you can’t make money without money you can’t make it with money”.

Do you see what I am saying here? Try to learn as fast as you can by making as many mistakes as you can quickly but without making costly mistakes. You can do both just by listening to what I teach you as well as using the cost effective advertising I will be showing you. This is how someone with a positive business mindset thinks about business marketing.

A Marketing Mindset Can Make Sense

Author: Scott Holden – TrafficEraBlog

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Will You Fail If You Don’t Have One?

There is a big problem with trying to learn different online marketing strategies as part of your overall marketing plan. The problem is there is just flat out too much information for any reasonable human being to try to digest. This is a huge web marketing trap which most marketers fall into (I fell into it for several years).

You do not have to repeat the mistake of so many marketers. Too much online marketing information, even if it is all good information, will cause you to freeze in confusion and not take any marketing action. It is the equivalent of a deer starring at the lights of an oncoming car. If you stare too long you may not get hit by a car but you will definitely get hit by your bills which keep coming and will kill you financially.

This is a problem you need to seriously address and overcome right here and now. This has caused many a marketer to fail and give up. I used to buy every e-book and system on Internet marketing and read for sometimes 6 or more hours a day. I have an ocean of theoretical business marketing knowledge and can actually remember some of it.

I would read so much but felt worse than before I started reading. Is that strange or what? How could you feel bad after learning a new system for money making? It was quite simple really … everyone had a different approach to making money on the Internet and all prescribed to do it in different ways.

The reason for feeling bad after reading all these theories is simple. You can make money many ways on the Internet, but you need to find a way to make it that is appropriate for you and the market you are trying to approach. You need to do what I like to call make your own system out of a system. In other words take the things from other marketers which you feel comfortable using and scrap the rest. This does not work however for some principles which are always true.

You don’t have to create a totally new and original path in an Internet market, but you need to adapt and choose the strategies which work for you. You must Choose which path to follow. Once you force yourself to choose you can begin to ignore all other information and free your mind to work instead of learn. You need to learn which information to use and which to leave alone.

This leads to the next important thing which is self realization. This means you need to thine own self be true and don’t attempt a facet of marketing you are not comfortable with or can’t see yourself doing. An example is Adsense content site building. If you can’t see yourself learning how to build a site and use Adsense and content to make money then why pursue it? Take the information which appeals to you most and be very selective. You can learn everything, but you can’t implement it because you need to have a desire to do it to make it a success.

The next thing you need to do is follow the system or methods you have chosen. You need to learn that system and you need to implement it or take action on it. You need to stop reading 6 hours a day and reduce your information intake and start developing it by working on it. Ah yes that dreadful word work. This will be fun work though because you have what? Chosen something you have a desire to know and build.

The next thing that happens is you will try something and have a setback or problem. I won’t say a failure because a failure means you give up completely and here is how your path will look.

• Try system … have a setback
• Fix your setback and adjust your plan
• Have a second (and maybe third/fourth, etc) setback
• Finally have a working system

You need to have the persistence of a child and determination to keep on going until you have a success. If a child stopped trying to walk after falling down many many times (which they all do) we would all be on scooters.

Here is where one of the greatest men ever comes into play …

Thomas Edison once said: “Genius is one percent inspiration and ninety-nine per cent perspiration. Accordingly, a ‘genius’ is often merely a talented person who has done all of his or her homework. Here is something to keep in mind; Thomas Edison had some 10,000 tests fail while inventing and on this subject he wrote:

“I have not failed. I’ve just found 10,000 ways that won’t work”.

Please don’t worry you won’t need to have 10,000 setbacks. I will help you to only have a couple, but you get the idea. You need to work and also to know yourself and choose something you are passionate about, but it has to have a level of profitability because we all need money to survive.

A Marketing Mindset Can Make Sense

Author: Scott Holden – TrafficEraBlog

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See The Forest Not The Trees

In my last article I laid out an effective way to create a marketing plan skeleton. These were the steps needed to take when bringing your business online or if you wish to further hone an existing web property.

-Let’s take a quick look at that outline again.

I) Foundation – MRPFDDA

• Marketing Mindset

• Market Research

• Marketing Plans

• Business Formation

• Develop Product

• Design Website

• Automate Business

II) Promotion – COSAP

• Content Creation

• Site Optimization

• Social Media

• Product Affiliates

• Pay Per Visitor

III) Monetization – CAES

• Ad copy

• Web Analytics

• Email Promotion

• Marketing Surveys

Firstly and foremost before you get involved with marketing a business it is highly important to gain a broad brush stroke of information on the principles which make up the foundations of a solid mindset. I call this mindset marketing. This will include an overall understanding of how marketing plans, strategies and tactics work.

Mindset marketing is also your state of mind which will drive you and your web business towards success. It is the basis of whether you will empower yourself or drag your company into the garbage. Both of which I have experienced by the way.

Market research as I am defining it here is both the study of your market and the use of tools which will lend maximum information about your niche. Market research is seen by savvy marketers as the cornerstone to everything else you do going forward.

In researching your niche you will uncover all the important information which allows you to build the components of your business. This includes: your unique promotable advantage, type of products to offer, price to offer it at, where to offer it, whom to offer it to, your audience and more. These first two blueprint factors are definitely the most important in my mind, because without them you will fail even if you are great at everything else.

The third and also incredibly important step of defining your internet business is to have a marketing plan which lays out the steps and strategies your company will follow to get to the end of a phase towards profit. Obviously as the saying goes: “If you fail to plan, then you plan to fail”.

As you can well see I am laying these steps out in logical order of what to do and in which order. People often confuse and overlap these steps. I will further clarify them as to why they must be done this way in an upcoming report.

So you must fourthly begin company formation and I will not give out any advice on this area whatsoever except to say that there are tools and sources of advice which you definitely need to seek out. These will be covered step by step in my report as well.

Once your head is full of ideas from studying your market and researching you will decide on what product to develop. You will come to some realizations about the value or potential market value of various types of products within your niche.

How will you know? Your market data shows you exactly where the money is changing hands or your prospects will reveal to you possibilities. Product development is the marketing planning process which comes easily after your market researching is done.

You may do step four or five in reverse order. The thing is the marketing research you did will help you to define your service and or products. Once you have ideas for these it will become apparent what to name your company and products as well. There is a method to all this which when followed increases the leverage of each previous step.

Site design now comes into play, and all I will say on this subject is to make it look good. First impressions of your site to your visitors can make or break your level of success. There are many things to speak of in regards to this area.

The only thing you need to know is it should not be done by you unless you have simple and brilliant tools. Outsourcing a web designer is crucial if you want artistic value. If you have the flair by all means do it yourself, but either way make sure that your concepts are being represented by getting directly involved in the process. There is a great movie called “Lost In Translation” and that is what your idea will be if you don’t actively manage the site design.

The final thing we will discuss now is business automation. I cannot even begin to stress the importance of automation. It will give you more: time, flexibility, peace of mind, reliability and speed to market.

Speed to market is a concept which says: “The more rapidly a step which produces money for you can be done; The more rapidly it can be done again.” business automation is the lever which can have you working on your business more and not in it as much.

All these concepts from the MRPFDDA Foundations and the other two major blueprint marketing planning categories will be explained at length in my report which you can grab freely…soon. Stay tuned as I discuss the other blueprint categories and sign up to receive it via email, feed reader or cell phone sms.

Marketing Planning Blueprints Can Make Sense

Author: Scott Holden – TrafficEraBLog

Next Article: Sample Marketing Plan

Marketing Plan, Marketing Strategy and Marketing Tactics

Before we start working on a marketing plan it’s important to understand some basic concepts of marketing. Most people make the mistake of creating a marketing mix of some fundamental marketing concepts. This mistake can lead a business plan towards failure.

Business owners often have no idea why their marketing plan failed, because they have a lack of understanding of the key concepts of making a marketing plan. The concepts I am talking about are:

Marketing Plan
Marketing Strategies
Marketing Tactics

This does not mean that these are the only three things we need to understand about a marketing plan, but we will focus on these three concepts in this article.

Marketing Plans

Marketing plans are a set of actions required to implement a successful marketing strategy. A plan consists of a drawn out document of the steps to be taken by your business over a few years time. Usually small businesses draw up a one year business plan because it is difficult for them to project more than a year ahead.

Marketing Strategies

Marketing strategies are related to your business objectives. You need to devise your strategy according to your business goals. Strategies are dependent on many external factors like: your business type, budget, demographics, and other external factors related to your business. Strategies are not stand alone independent rules. You can make changes in your business strategy to suit your business goals. Strategies are the means for you to reach your goals.

Some strategies include:

• product differentiation
• innovation
• horizontal integration
• diversification
• many others

Marketing Tactics

Tactics are the execution level and are dependent on your strategy. Tactics are affected by external factors to your business. You can change your tactics based on testing and results. Many businesses use tactics in place of principles which can limit their longevity.

The reason many online businesses fail is due to following a tactic without any business foundations or principles. Tactics are based on your level of expertise and directly related to understanding broader marketing plans, strategies and principles. Your business budget and most importantly your time to execute those tactics are critical.

Do not simply buy into any tactic from another marketer because their time, funding and expertise level is different than yours. If a tactic is based on a foundation of principles, plans, and strategies to make it operable then and only then does it make sense. But more importantly it needs to appeal to you.

These three marketing keys are simply a founding principle of marketing and are permanent and evergreen to your success. If you are running an internet or brick and mortar business or if you run a digital information store online or a pet shop in a mall these keys apply. It does not matter what your business budget or marketing mix are these principles will be the same for any business owner.

We will show you how to use a marketing plan blueprint, marketing strategies and marketing tactics as this blog progresses. Stay tuned.

Author: Scott Holden – TrafficEraBlog

Online Marketing Can Make Sense

A Marketing Strategy Blueprint That Makes Sense

Have you read different authors works on how to create marketing plans for your online business? Did it leave you with too many unanswered questions? Do you know why you might have felt a bit cheated? Am I asking too many questions?

The thing that many marketers find when trying to build their online business is that the various marketing strategies and tactics out there are just that…strategies and tactics.

A business marketing plan is usually defined as a 1-5 year set of actions required to implement a strategy or to reach a marketing objective. In the case of most business owners it is more likely a one year plan if they can even follow it for one year.

The following list is a product of many years of following the jargon, tactics, plans and strategies of marketers. It is my blueprint for laying out a new web business or revamping an old one.

This is a general online marketing plan that is not a fully filled in plan, but it is a great outline and compass for seeing how various things can be sorted or mapped out. It is by no means a daily agenda, but more of an outline of steps which will lead to a functioning business model. You can see how I am categorizing my map and using acronyms as I describe on our home page.

I) Foundation – MRPFDDA

• Marketing Mindset
• Market Research
• Marketing Plans
• Business Formation
• Develop Product
• Design Website
• Automate Business

II) Promotion – COSAP

• Content Creation
• Site Optimization
• Social Media
• Product Affiliates
• Pay Per Visitor

III) Monetization – CAES

• Ad Copy
• Web Analytics
• Email Promotion
• Marketing Surveys

Now let me explain what all this means. First I placed all the foundation category bullet points there because these are the main concepts you need to build a foundation of knowledge as well a solid business foundation online. This may be missing some important point, but as you will see as this blog progresses most of those fall under one of these bullets.

The next major category you are probably aware of when selling online is promotion. Many would categorize it as website traffic. This category then includes the major areas of site promotion which will be covered on this blog.

The final category listed is monetization and basically encompasses all four of the items listed in so far as the way we are defining it. Monetization of course occurs to some level once the first two categories are built out and you have a working site. However, let us define it as meaning anything which helps to increase your website sales.

We will rap the blueprint up in the next article. Subscribe to our RSS feed or email list to receive upcoming content as it unfolds.

Internet Marketing Plans Can Make Sense

Author: Scott Holden – TrafficEraBlog

Next Article: Marketing Planning Blueprint

“The Case of The Diamond Shreddies”

This is a Curios marketing video dealing with a product known as Shreddies (amoung others). The point of this video is comical truth and I want you to understand how a simple and really quite stupid and comical change to a products packaging and name can make all the difference in the world to the success of your product.

There are several elements going on here to take note of:

1) Comical Marketing which shows us the inside of what an actual market survey research company does. They do these exact horrific, boring and weirdly hilarious types of tests on their marketplaces. Why do this? Of course this is a satire video about something which they would definitely do in almost this stupid a way. The reason for doing this is to test how the human psyche and perception of something changes with various elements.

2) Elements of a product’s marketing presentation include Packaging, Positioning, Name and Presentation among others. Can you see as silly as this all is how it is actually quite a real phenomenon?

Think about it… Would you prefer “Diamond Shreddies” in the new box with the new name? Or would you just buy plain old Shreddies if you saw both and didn’t know the difference at a store?

I would personally buy Diamond Shreddies and these people seemed to agree. But as far as the commercials are concerned I would say “HUH????”

The Shreddies part of this video begins at: 11:57 into this video by Rory Sutherland at his TED Talk July 2009. This is a brilliant video and really uncovers the how marketing using intangible value by changing perception.

This Curios section is just an additional fun area to post some meaningless and hilarious marketing comedy as well as some truly insightful things which don’t quite fit anywhere else. Oh ya and some political videos about how some companies think it’s ok to sell you things which will hurt you.

Curios Marketing Strategies Can Make Sense
Author: Scott Holden – TrafficEraBlog