The Market Research Commandments III Matching Streams of Traffic With Products and Your USP The second important marketing research commandment we just went over was commercial value in keywords or what is sometimes called OCI “Online Commercial Intention”. There are a couple more things to consider in this regard but let’s also take a look [...]
Friday, July 31, 2009
Crazy People Movie “Sony Pitch” Advertising Isn’t All Smarts: Sometimes It’s Just A Matter Of How Crazy You Are This is of course just a movie called “Crazy People” with Dudley Moore back in the eighties but it shows how totally off the wall and weird ideas can become better advertising methods than using classic [...]
Sunday, July 26, 2009
Enron Commercial “Ode To Why” Why Is A Good Good Question… So Is Why Did You Screw Us? Three Little Words The words we use either encourage us to be creative and optimistic or they shut us down, give us a smaller view of possibilities, and weaken us. The words we use define our personal [...]
Monday, July 20, 2009
The Market Research Commandments II Target Keywords With Commercial Intent Or Flop The second major thing for us to pay attention to when exploring our marketing research is to target keywords which have commercial value. We can call this “Commercial Intent” or a Want Market. Once again this idea of a perfect prospect is defined [...]
Monday, June 29, 2009
Where do you go from here? Traffic Exchanges Don’t stop using them … just use them differently My last article ended with me telling you that the one thing most people are doing wrong is that they are promoting their referral links directly in the traffic exchanges. But since most of the people reading this [...]
Marketing Mindset
Tuesday, August 4, 2009
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