Three Keys to Permission Marketing

Your Consent Marketing Strategy Must Seduce Them

It is important that you prepare valuable marketing “give away” information for prospects. I have previously discussed that you need to prepare a real quality piece of information to offer for free. Don’t assume that since you are giving it away you can be less careful in preparing the “free” part of your  product. Remember this free product is the most important part of your sales process. This will create a good first impression of you in your subscribers’ minds and “the first impression is the last impression”.

I am not saying that you need to give away all your valuable information as a free resource to your subscribers but it should not be second rate information. After reading, a user shouldn’t feel that they just wasted their time on your free gift.

Your best marketing strategies are ones which reveal some really good information but not all of it. You should create a feeling in your subscriber that they found some really great marketing information and they need to learn more about it. You need to seduce them with your free product towards your paid product. Create a thirst for more….The beauty of this strategy is that you won’t have to “sell your product” but your subscriber will be asking you for more information with credit card in hand.

Build Consistent Behavior

You need to have a consistent behavior in marketing efforts to your prospect list. Make a realistic time schedule for your marketing campaigns and then stick to that. Once you set a pattern for marketing to subscribers they will be expecting something from you subconsciously.

For example if you set follow up messages to be delivered every three days and broadcast messages once a week then don’t disturb that cycle just to promote something unless you have something very important to announce. Exceptional cases will be acceptable to your subscribers but don’t make it a habit. Consistency is not only required in reference to time but you need to establish a behavioral consistency with consent marketing as well.

Make Them Friends

I know the philosophy preached by many marketing consultants. “You market to make money not to make friends”. I disagree with this. Yes, you are not here to only increase your circle of friendship, but what is the harm in establishing a friendly atmosphere with your subscribers?

If you write about products every time, you will send a message that all your sincere efforts to help them are because you only want their money. It’s true that you want to sell them your products, but being friendly and real will only help you to establish better communications with your subscribers. Now I am not saying that you need to send gifts and friendship cards to your subscribers or go way out of your way to help someone … but small gestures can make a big difference.

What you can do is send some occasional messages other than business follow ups. You can send some good quotes, a good joke or any interesting piece of information you found somewhere. Share some of your personal life with readers and some of your faults and discoveries. Do not pretend to know it all or be the master of the universe. “Be Real”…People will want to know you, like you, and trust you if you are real.

Unfortunately some marketers abuse this method as well. Never relate your personal issues with your business. For example don’t do this: “Tomorrow is my birthday and I am reducing my product to half price to celebrate it”. You will make some sales by doing this but some subscribers will think that it’s a cheap tactic or a lie and they are probably right. Don’t even offer something free with this tactic as it will work to some degree but lessens your position.

Good Marketing requires patience and will cost some money, for sure … but in the end, bad marketing will cost a whole lot more.

Permission Marketing Can Make Sense

Author: Scott Holden – TrafficEraBlog