The Reality of Permission Marketing

Free, Trust and Obligation Marketing Strategies

Which do you think is easier? Selling something or giving something away? So how about giving people something free and using an up sell marketing strategy to buy from you? Another mistake most people in Internet marketing make is they approach their marketing with a “Selling Attitude”. A Selling Attitude requires hype because without hype it isn’t possible to convince someone they really need your product.

The primary reason people use the Internet is to find information. The search engines were designed for finding information not for product sales pages. Is it logical to show people something they are not looking for? It’s true that people are buying on the Internet, but primarily they are looking for “information” and “solutions” to their problems. So if you provide them that “information” or “solution” they are then likely to buy from you.

Before going into actual monetization methods visualize that your primary job is providing information and solutions to people, and not selling. Most of the time you need to provide that Information for FREE. You are not a sales person. You are not a hawker shouting in the streets that you have something to sell.

>>>”Then How will I Make Money?”…You Ask<<<

Following this method and permission email marketing you need not worry about making money. Actually you also need to decide that making money is not your main objective. Your objective is to provide QUALITY information. Now don’t take this wrong. You will make money eventually but you will not have to chase money. Money will come to you as a result of providing what people are looking for. I will show you how to prepare information people are looking for and how to use that for your lead creation process and finally how it makes you money in return.

Trust Building vs Money Making

Before you make money from this process you must gain people’s trust. Trust is a synonym for success in web marketing. Remember you are offering something free to people which they were looking for. This will place your name in their good book and eventually they will pay you back many times over.

If you follow the other route and try to sell them upfront by using some sales pitch and hype in your advertisement you might make some short term money but what will your end result be? Sure, there will be people who bought from you because of your sales pitch and hype, but you will need to continue chasing the money with ongoing hype and sales pitches if you want to keep making money.

Furthermore, once your product doesn’t meet the expectations created by the hype and the sales pitch you will lose all your credibility in the eyes of that customer. The story does not end here. That customer will go to different forums and product review sites and complain to people about the quality of your product.

Once you get a bad name the game is over for you. People will be reluctant to buy anything from you in the future no matter how good a product you market. “Your name is your brand”. The respect for your name in your market should be your top priority. Never sacrifice the credibility of your name for short term money. You can make money anytime, but you can’t make your name once it’s ruined.

Make Them Obliged

When you give something valuable for free your prospect normally feels obliged. This is human nature that you feel a sense of obligation when you take something from someone. You will feel a sense of obligation due to the marketer’s good will. This psychology works and once you give something free to your prospects you create a sense of obligation in their subconscious. This will at least gain you their attention in future communications and a better chance for sales.

Obligation plus trust and respect in your name is what makes your subscribers loyal to you. An unhappy customer can ruin your name and can run you out of business and a loyal customer can take you to the next level of success. Loyal customers are also mouth pieces for you and will market for you without any incentive from you. They will do this from a sense of obligation you created in their minds.

The book “Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless” by Jeffrey Gitomer sure hits a home run on accurately assessing the state of business in the United States and in all countries for that matter. A loyal customer is worth gold. A satisfied customer won’t talk bad about you, but has no reason to either return or recommend you.

Permission Marketing Strategies Can Make Sense

Author: Scott Holden – TrafficEraBlog