Marketing Plans Confuse People
Wed, Oct 22, 2008
Marketing Plans Confuse People
A Marketing Strategy Blueprint That Makes Sense
Have you read different authors works on how to create marketing plans for your online business? Did it leave you with too many unanswered questions? Do you know why you might have felt a bit cheated? Am I asking too many questions?
The thing that many marketers find when trying to build their online business is that the various marketing strategies and tactics out there are just that…strategies and tactics.
A business marketing plan is usually defined as a 1-5 year set of actions required to implement a strategy or to reach a marketing objective. In the case of most business owners it is more likely a one year plan if they can even follow it for one year.
The following list is a product of many years of following the jargon, tactics, plans and strategies of marketers. It is my blueprint for laying out a new web business or revamping an old one.
This is a general online marketing plan that is not a fully filled in plan, but it is a great outline and compass for seeing how various things can be sorted or mapped out. It is by no means a daily agenda, but more of an outline of steps which will lead to a functioning business model. You can see how I am categorizing my map and using acronyms as I describe on our home page.
I) Foundation – MRPFDDA
- Marketing Mindset
- Market Research
- Marketing Plans
- Business Formation
- Develop Product
- Design Website
- Automate Business
II) Promotion – COSAP
- Content Creation
- Site Optimization
- Social Media
- Product Affiliates
- Pay Per Visitor
III) Monetization – CAES
- Ad Copy
- Web Analytics
- Email Promotion
- Marketing Surveys
Now let me explain what all this means. First I placed all the foundation category bullet points there because these are the main concepts you need to build a foundation of knowledge as well a solid business foundation online. This may be missing some important point, but as you will see as this blog progresses most of those fall under one of these bullets.
The next major category you are probably aware of when selling online is promotion. Many would categorize it as website traffic. This category then includes the major areas of site promotion which will be covered on this blog.
The final category listed is monetization and basically encompasses all four of the items listed in so far as the way we are defining it. Monetization of course occurs to some level once the first two categories are built out and you have a working site. However, let us define it as meaning anything which helps to increase your website sales.
We will rap the blueprint up in the next article. Subscribe to our RSS feed or email list to receive upcoming content as it unfolds.
Internet Marketing Plans Can Make Sense
Author: Scott Holden – TrafficEraBlog
Next Article: Marketing Planning Blueprint
Tags: business formation, business foundation, business marketing, business marketing plan, business plan, business plans, content creation, copy web, internet marketing, marketing methodology, marketing objective, Marketing Plan, marketing planning, marketing plans, marketing strategies, marketing strategy, marketing tactics, monetization, online marketing, promotion marketing, research marketing, site optimization, web analytics, web business, web marketing
I think many online marketers are making the mistake of not learning good old fashion marketing. Once you learn good marketing techniques you can add online methods to your plan.
Thats true..its important to understand core concepts which never change. methodologies can be changed but basic and core principles do not. So its important to understand them first before making your strategy for your business.
Once you learn good marketing techniques you can add online methods to your plan.