The Marketing Mindset of Goal Setting

Jumping Business Mindset Mental Hurdles

Goal setting is a misleading concept and isn’t as simple as setting goals. In order to work on your marketing goals you must do something different to be able to think in different ways other than how your brain is used to thinking. This is why most people set a goal and don’t reach it because unconsciously they keep following the same patterns that allowed them to reach their goal in the past.

Usually we don’t know what steps to take with our marketing strategy and we need a mechanism or a step-by-step process to show us once we have a goal, how to achieve it. The first step is to know what you really want instead of what you think you want. What do you really want? Not what you think you should do or what you think someone else wants you to do.

What do you want to set as a goal? What’s your intention? I have learned that most of us have been taught that we can’t focus on what we want, but must focus on what we need. This is the real killer of ideas and aspirations of most people.

That is the first major obstacle to setting goals … knowing what you really want. Many of your beliefs and assumptions can stop you from taking action or believing in your goals and what you want to achieve. You can assume that you will make $7,000 this month or you can assume that you are going to need to get a job until you can figure out a way to generate $7,000. They’re both just assumptions and the effect of choosing one over the other will manifest that assumption.

The difference between goal setting and goal getting is taking action. Setting a goal is like trying to solve a problem. You want something and there’s something keeping you from reaching it. Most believe the way to solve a problem is to make sure you have the proper web marketing knowledge for solving it in the first place. This is total nonsense “chicken and the egg” logic because the only time you’ll know you have the proper knowledge is after you’ve solved the problem.

Here are three definitions you might not know about:

• Knowledge has no formal definition and is still argued as to what the meaning of the word is to this day. The scientific method is the only thing many people can agree creates knowledge and even that scientific proof can be false.
• Prudence is the exercise of sound decision making or being practical. A good business entrepreneur has used prudence if they made a good decision, but how will we know it was prudent until after the result of their decision can be measured against other decisions?
• Wisdom is the direct application of knowledge and is related to intelligence, but guided by experience of life.

The point of me explaining these three briefly is that there are many marketers out there who will try and create fear in you based on using the example of a rich marketer having more knowledge, prudence or wisdom about marketing than you. This is a pure fear position and is total crap. Because someone was successful in making money does not mean they have more knowledge, prudence or wisdom than you in marketing. It only means they did something which was successful through trial.

Now don’t misunderstand my point…I am not trying to say everyone has the same knowledge level. I am trying to get you to finally tell yourself that you know a lot more than you may give yourself credit for and con artist marketers try to always make you feel inferior in these three areas. Don’t fall for it…scarcity and fear mentality are marketing strategies and two of a marketers biggest weapons.

We all have knowledge, prudence and wisdom and a person who made 3 million off an idea is none of those things because of their success. They are merely richer than you. Did you ever stop to think that they could try more things than you because they already had money? They got to become successful because of someone they knew? Maybe they just chose a marketing plan that someone else had success with and implemented it. There are many reasons why they found success and almost always it isn’t because they are wiser, more prudent or more knowledgeable than you.

It is in hindsight that marketers say, “Well, if I had done this, I would have solved it.” All problem solving is speculation. You learn as much about web marketing as you possibly can, and move in the direction which appears prudent. You will know you’re successful once you solve the problem. Being successful doesn’t make you more knowledgeable or smarter than anyone else it means you found a way that worked.

Let’s say someone’s friends are all well connected millionaires and he creates a mediocre product that does the job. He goes on to make millions because his friends all promote his product. Does this make him a great marketer? I think you get the point.

Mentality about success and wants are the same and what stops us is we’re not willing to be somewhat ambiguous about it. The only time you really know what you want is after you have it. You have to be willing to think, “At this point I seem to want X.” This is your intention, but you must allow for the fact that once you get there, you may think, “Is this what I really want?”

You need to choose something. That’s your starting point. People never know what they want, and think they need the perfect answer. Just pick anything that seems reasonable and interesting to you.
The simple answer is, do something instead of just looking at it.

I have a friend who taught me last spring a method for maintaining focus for long enough periods of time to achieve goals. He told me to give myself a task a small goal to complete and give that task a time target. He then told me to focus on one task only during that time target. So if my time target was 20 minutes working on the task and I wasn’t finished yet, what I found is I had an excuse to do some other task I liked more once my time was up.

The actual result has been to this day that I continue working on the task and I feel productive about it and don’t want to quit for much longer periods of time. You can then reset the time target for another equal period of time once you reach the first target. This is wonderful for your brain and allows you to focus.

Try this> Give your brain a time target, it will continue working more easily until the time target is reached. If there is no time target your brain will ask when you are going to quit?

When working towards a goal you have a lot of distractions, and an important skill is awareness. This comes back to the idea of intention and our intention is to stay focused. So we need to be aware when we’re not. While aware of not being focused, your goal reminds you to be focused. If things come into your senses when you’re trying to focus on something, just let them float away and don’t fixate on them. Distraction is also a decision, which means you have control over it.

A Goal Setting Marketing Mindset Can Make Sense
Author: Scott Holden – TrafficEraBlog