How to Improve Your Marketing Mindset

With Intention, Attention, and Understanding

We discussed how marketing constructs are ideas made real in your mind using concepts, classifications and theories. Another synonym for this idea is to call the construct a Gestalt. In order to form a Gestalt it is necessary to gain three marketing mind-set points of mental awareness which are:

• Intention
• Attention
• Understanding

Intention

Intention means what your short term marketing goal is or what you are trying to do. This is your purpose right now. The most critical thing you can do is first decide, what is the purpose of your thinking or what do you want your marketing result to be? An example of this is illustrated when you have a problem and you say “what’s my intention, do I want to end up with a solution or do I want to end up with alternatives that I can explore.” So this is a mistake that entrepreneurs make not deciding what they want up front.

You must focus on one marketing topic and whatever you focus on will expand. As you focus on it you will begin to see more options. So if you want to understand something you start with focus. You pick a marketing topic and you focus your attention on it. What goal are you trying to reach? That’s intention.

When you have an intention you are setting a goal for what you want to create in your life or in your business marketing. Most people don’t focus on their intentions and think of what they don’t want. Your brain doesn’t work that way it is goal seeking. When you have intention you cause your brain to automatically solve the problems necessary to get what you want. Intentions create your future, and they can be as grand as what your life goals are or as simple as a marketing strategy.

The majority of your intentions are subconscious and you are not aware of them. Most actions you take are subconscious intentions and they can be opposite of other intentions. For example you may say you are going to stop smoking, but your subconscious intention may cause you to reach for a smoke. It is very important to be aware of what your purposes are by noticing these conflicts. Then you can end these conflicts and create the life you want.

You must learn to be very conscious about the value system that you are creating and that you are enforcing that system through the choices you are making. If you are not aware of the value system you are creating for yourself become aware of it by focusing on it, and as the saying goes:

Make your habits or they’ll make you. You’re making decisions based on them anyway.

Attention

Attention is knowing what your intention is and using a method or marketing plan to attend to it. A method is usually a step-by-step processes to obtain or solve the things you need to solve in order to gain knowledge of the thing you wish to achieve or know. They are different methods for focusing your attention, but people in general need their brain to direct attention to one thing at a time.

Your mind can really only focus on one thing at a time and yes when I said multi tasking is a bad idea I only meant in the sense that you can only do one thing at a time. It’s fine to have a list of marketing tasks or intentions for the day, but focus on doing them one at a time. You will get a lot more done.

Keep your attention on one type of thinking until you are done or need a break and then you can put your attention to another type of thinking. Attention is keeping your mind focused, so that you keep working on one idea. Attention is the ability to focus your thinking and not work on a lot of different things at once..This is where people who multi-task ruin their ability to concentrate by moving from one thing to another they lose attention.

My definitions are intention and attention or what am I intending? And is my attention on what I’m intending?.

Understanding

Understanding is interesting and we like to be 100% clear about something, but is that practical? No I don’t think so. There are levels of understanding and we want to be at 100%, but that doesn’t mean if you feel you have arrived at some method for really knowing that you’ll make the right decision.

In reality you will only know you made the right decision after you implement your decision and you see your results. This is exactly what keeps you from moving forward because even though you may reach a high level of understanding it is the unknowing or imperfect picture which keeps you from taking action. As I have said before perfect will never happen.

Understanding is like seeing the world from a bird’s eye view or global view. Things become real clear, and you have new insights, and understanding more causes things to expand. You will solve things for yourself when you begin to focus on your intentions, and direct your attention until you understand.

When you reach a point of knowing or understanding you may try to implement something and find that it doesn’t work, and wonder why. Things don’t always work just because you have understanding, and there are many factors outside of theory you did not account for. It is important to gain as much understanding as you can without taking too long, because many of your lessons will happen in real world implementation. The longer you can focus your attention on something, the more connections you make mentally, and the better understanding you get.

Understanding is about being resourceful and having trust in your knowledge something. This trust comes from eliminating confusion, mental blocks, failure beliefs, and confusing information. Understanding is what you have once you eliminate garbage and when you focus over time.

Marketing Mindset Strategies Can Make Sense

Author: Scott Holden – TrafficEraBlog