A Marketing Mindset For Your Blog

A 5 Year Old Knows More Than Most Social Marketers

I wanted to share a short story about your business mindset and what my own son did to drive a point home about how to approach your social marketing prospects that most marketers plain forget about. Last week I was working in my office and was busy working on different ways of building social traffic to Traffic Era Blog (Facebook, Twitter, Digg, Friend Feed etc.).

I was feeling good about my progress and finding out some valuable new techniques when my five year old son suddenly opens the door to my office and comes in with his usual “Hi papa, what are you doing?”. I tell him I am working on my business and he gets a sad look on his face. When my son speaks to me he talks to me in such a caring way that he almost always gets my attention. Because I listen to him he usually ends up getting what he wants from me.

What I have realized is that he does obviously care for me deeply in fact, but he gets what he wants by design. After we hug each other and talk about the things five year olds talk about, my son looks at me very sternly and says, “Daddy, you work too much. You need to come downstairs and watch a show.” At this point I’m completely unaware he is setting me up. “I will in a few minutes honey. I have a lot of work to do.”

“Okay papa do you remember we went to Chile on the beach?” he says to me. I began to recall the great time we had there on the beach and it brings back some great memories of relaxation and sand and sun. Ohhhhhh so nice.

“Yes, honey I remember, wasn’t it great?”

“Yes. I love the beach we need to go to the beach again or in Florida. We can go to the beach and the hotel and have a lot of fun. If you need to work you can work on the beach.”

“That sounds nice We will to go to the beach sometime soon again.” Meanwhile it was snowing here in Colorado, so he definitely had me thinking.

“Okay, papa. You’re working too much.” And then he ran off downstairs. He left me sitting at my computer trying to concentrate and all I can think of is the sand and blue water from our last vacation. So I’m sitting in front of a computer in snow bound Colorado, but all I can think of is sitting in the sun relaxing somewhere far away.

Later, I went downstairs and my son is on his mom’s laptop and looking at a site of families playing in a giant pool next to the ocean in Florida. He points to the picture and says that looks like us in Chile.

I take a closer look and all I can think of is the salty air off the ocean and the contrasting smell of a fresh water pool next to it. I could picture myself as one of the people in the pool with my sandals just taken off and sitting at the pool side after I dove into the warm water. Then I notice he’s looking at the Nickelodeon website advertising their theme hotel Nickelodeon Family Suites Orlando. He then gives me that puppy dog look of longing and I realize I’ve just been sold.

My son could have began talking about how he wanted to swim in the pool and play on all the rides, but instead he used my emotions and how this trip would make me feel and benefit me. He used one of the greatest marketing tools a person can use which is to appeal to someone’s emotional triggers while showing how it would make them feel.

He didn’t just make it about him but about me as well. So I want to point out a simple lesson here in that we web marketers can do well by taking a similar approach with our prospects and clients. It’s all too easy to have an attitude of presenting something from the standpoint of why you think something will benefit someone. Using the direct marketing approach works no doubt.

Instead of using the direct marketing approach all the time it can work better to sometimes use the approach my own son used and remember that our business mindset shouldn’t be about what we think our visitors want. It should more importantly be about what we can provide for them and how we emotionally get them to connect to something.

Internet marketers must provide valuable services, information, and products that help people to improve their lives and do so in a genuine way. We make money from providing those valuable things only because they are valuable and not because we talked someone into something they didn’t know they needed or wanted.

Yes you can sell things online and use direct marketing on the 80% of people who wouldn’t of purchased what you are selling normally. However, if you focus on the 20% of people who want or need what you are offering you are a marketer not a sales person.

Your marketing mindset for your blog or social account content needs to be focused on giving value to your prospects, and tying that to your sale. All marketers are striving to make money, but if your main focus is on trying to always make a sale and you are using a content model such as a blog or social account like Twitter you won’t have a very positive reaction from people.

A Marketing Mindset For Your Blog Can Make Sense

Author: Scott Holden – TrafficEraBlog

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