Market Research Matrix IV

Marketing Research Tools And Niche Clues

We previously talked about how to choose several passions and determine which marketplace you are interested in pursuing. All of the below sources will tell you what is going on in a market and help you decide if it has: profit potential, passionate prospects, “want” prospects, demand, tangent products, back end products, and reachability. All of this begins with using your passion subject areas and your favorite tool like Google External Keyword Tool.

The information you gathered from Market Research Matrix I & II gives you one of three things:

• Assurance that your niche idea is viable and deserves further investigation.
• No evidence that your idea has prospects searching for what you want to offer, buying what you want to offer, advertising in your market or talking about it in groups.
• Discovery of untapped and new potential niches in the research process.

Marketplace Discovery Tools

Click Bank (www.clickbank.com) can show you what is selling and being promoted the most as far as digital products. Check the marketplaces you have chosen to see how many products exist. List the top ten or more product sites as they appear on Click Bank. If there are not several e-books selling on your topic it may be a sign of low profitability.

Commission Junction (www.cj.com) can show you many major affiliate programs on the Internet today. Check your niche to see how many products exist. Once again there should be products in your related marketplace. If the products listed don’t cost at least $37-$97 it is may be a sign of low profit. You will need to survey and evaluate further.

Adwords And Organic Listings (https://adwords.google.com/select/KeywordToolExternal) (www.google.com) Check search terms in your niche for traffic volume and the number of Google pay per click ads. If there are not at least 8 paid ads running for the keyword it may be a sign of no money in the market or an untapped niche. The paid advertisements are on the right side and often top of the page and say “sponsored links” above them.

On (www.google.com) check the keyword you checked traffic on. Look at the top ten organic site listings (the non paid listings on the left) or more and research these sites. You want to note how both the paid and organic listings are advertising and gather ideas for your own marketing methods.

These sites are the top ranked sites for your keywords typed in in Google. If there are ads and products being sold on these listed sites you can be sure there is money being made in this area. Also try a search for the top product names you found on CJ and CB using www.google.com. Find the keywords being used on the top product sites listed in both CJ and CB. These keywords are bringing the site advertiser money.

Which keywords of the ones being used are making the money? I will cover that soon, but in general you won’t know so just use those keywords to investigate your niche more and find related back end and tangent products. You will also use the keywords to find other sites, blogs, forums and ads on them to further research your niche and realize what is being sold.

I use a little trick to find the absolute top ranking Adwords ads for a given keyword using Google search as listed above. Ranking depends on the amount paid per ad but also on how often someone clicks on the ad who types in a keyword. Let’s say someone’s shopping and researching. They search, click on an ad, look at the site, search again, etc. The more listings Google shows, the less money Google makes because the lower quality advertisers aren’t paying Google as much money.

If Google shows the highest paying most relevant and clicked on ads at the top, they’ll make more money and get more clicks. So for people who search repeatedly, Google shows the highest paid most relevant ads at the top. This makes Google more money overall and also makes the search more relevant to the searcher. Want to know who the highest quality advertisers are? Search a keyword, and then click “search” again and again. After awhile the list of advertisers on the right side will show the same 4-5 at the top.

These are the most relevant ads that Google makes the most money showing. This obviously helps Google’s bottom line, but it also helps searchers find the most relevant listings. Also most importantly it helps you as a marketer learn which companies are getting response and the most site visitors.

Study the top ads carefully as well as the landing pages and sales methods of those top sites. Look at how they are offering products, their pricing, and even buy the product if you can to see how their whole sales cycle works. If you can’t buy the product subscribe to any free offers on these sites to see how their lead process works.

Some ads have the term you searched in the headline since that normally works best, but you will find many ads break this rule. A smart marketer studies the most competitive marketplaces to learn from the best. This is the best way to learn powerful methods and borrow great ideas from other industries. Don’t be afraid to make these methods your own.

A Market Research Matrix Can Make Sense
Author: Scott Holden – TrafficEraBlog