Market Research Matrix III

Help Finding 10 Marketing Ideas

Want Marketing Research requires you to look for a problem to solve. If you don’t have ANY ideas of what topic you might want to investigate in the first place, you need a way to stimulate a few possibilities for you to check out. Here’s what you can do. The key to making sure your website is a success is finding a group of people with a common problem or desired product.

This is Known as I have called it: “Want Marketing”. I am coining this phrase now and although it is called by other names the combination of solution seekers and desire seekers we will combine to make up “want marketing prospects”. It’s easy and it works. This is usually where the fastest money is made. People looking to “stop” something or “start” something are very motivated and eager to buy the solution to their problems.

I will use Google Keyword Tool for my example, but you may also use other keyword tools to do the job. Google Keyword Tool is the best place to start and will be used to filter the search by relevant keywords and find related synonyms. The Hot Button or Direct Response type keywords you will look for are three types which can be summarized by three letters (NES).

Names a problem that needs to be solved. Explores a problem that needs to be solved. Solves a problem that needs to be solved. Look for my upcoming download Hot Button keywords document. I have included prefix words which go on the front end of your main subject matter keywords and use the NES method. These words can be typed in front of a main subject keyword or alone to help you find passion niches. You can actually type forms of the following words and the prefix words from the up coming Hot Button document after your main keywords as well:

stop, start, cure, remove, find, build, fix, solution, problem, prevent, improve, increase, develop, fix, repair, replacement, replace, prepare, gain, lose, delivery, help, heal, problems, symptom, remedy, relief, pain, sign, info, information, advice, instruction, answer, key, subscribe, subscription, learn, training, manual, system, course, method, ideas, grow, build, master, attain, defense, defend, invest, trouble, concern, proposal, results, more, special, articles, story, bulletin, notice, script, recipe, report, write, themes, decorating, craft, making, kits, plan, pattern, stuffed, new, old, look, free, expensive, best, top, find, get, buy, hard, soft, fat, thin.

Or type in several words such as:

• how to
• set up
• get rid of
• learn about

Add in your niche idea with any of these prefix broad range keywords or any of the append keywords in the “Hot Buttons” document and in just a few minutes this simple technique will generate a lot of possibilities to get you started. It might take more than a few minutes for you based on the speed of your Internet connection. Just to show you how it works, I typed in the word “prevent” and got a long list of search results in the Google Keyword Tool. (Make sure to check the box “use synonyms”).

**Top Ten Prevent Searched Keywords**

prevent cancer (22,200 searches average monthly), prevent pregnancy (22,200), prevent abuse (14,800), prevent disease (14,800), prevent child abuse (12,100), prevent acne (9,900), prevent diabetes (8,100), prevent infection (8,100), preventing disease (6,600), prevent skin (5,400).

Now don’t think you need to find a word with more than one thousand searches a month, because if you find a subject you like you can then type that subject into the tool using the end word like “diabetes” and combining it with the hot buttons or any other words you find make sense. Also don’t forget just by typing in a word it will show you major areas you have never thought of usually.

You can easily find 10 ideas with qualifying terms like prevent that you are interested and passionate in. You should earn money from lots of these so check the profitability possibilities. Now you have a long list of subject results, but which of these topics should we promote if we want to make money? You need to check the major seven factors against all of them after you use Market Research Matrix I to determine your top ideas then you will arrive at your best possibilities.

Now we can answer the question of which of the seven filters are crucial. These are: You need a “want” market, a potentially profitable idea, a reachable niche, and a measure of market demand. The other two factors can be there or not and if not it means no back end or tangent products for you unless you create them. It also means your marketplace needs to be carefully surveyed to determine what they are most wanting related to the niche and how to approach them psychologically. Finally you will choose between these deciding on what you have the most passion to promote.

More seriously valuable hot button keywords to come.

A Market Research Matrix Can Make Sense

Author: Scott Holden – TrafficEraBlog