Are Marketing Research Surveys Bunk? 7

Survey Follow Through And Product Pricing Surveys

How To Setup Your Blog

Being an Internet marketer you must have your own domain name and web hosting. Having a domain name and hosting is affordable to almost everyone so Don’t look for free hosting. As an Internet marketer you are a professional and you need real tools and systems not cheap hosting which won’t allow you to grow.

You will need your own domain and hosting to setup your survey and blog. If you already have a domain and hosting that is fine. If not I recommend our hosting service review and setup at More Than Web Hosting. My site offers the very best hosting offers from the top hosting providers on the net and exclusive discounts. I also offer free site design with the purchase of hosting as well as other types of help in getting your site in shape.

I prefer hosting services which offer “Fantastico Installer”. This is so you can set up a Word Press blog very easily. You can install Word Press very quickly with Fantastico. Look it up on Google by typing in: install word press with fantastico.

Pricing Using Surveys

There is a good way to find out what your market is willing to pay for your product before you even begin to sell it. There is a difference however that needs to be noted once more. What people say they would think something is worth and what they will actually pay are two different things and it often just depends on ad copy and other conversion factors which I will cover in conversion posts.

A good way to find out ball park what people will pay for your product before you put it out to the world is to run a contest using Survey Methods. You set up a give away of a copy of the finished product as you will be in the creation phase while figuring the price out. Instead of asking people how much the product should cost you need to frame the question in a way which makes them think of other people and what they think other people who need it should or would pay.

You will give the survey contestants a real good write up about what all is included in the product including the hours that went into it. You want to flush out the value to the surveyors so they understand what went into making it. You will want to also frame the value of the product in terms of what it would be worth to the solution seeker in the future who wants the product. You want to ask the survey takers if someone had x problem and my product could solve that for them which would bring about x,y, and z benefit what should that person be  willing to pay maximum and minimum for that solution. This then will be after the survey done for creation of the product and once the product is finished.

Then you will ask the surveyors to guess what they think it is worth as you already have set a price and the person closest to the actual price will win a free copy of the product. You will probably be surprised at what people tell you and end up changing what you thought it was worth. This information is perfect for the marketer to have, but it is even more important for the market to have. Letting your prospects know what they and other people have determined the value to be is a powerful tool — especially if the actual asking price is substantially lower.

So you put an entire background on your sales page as a value-building section (right before you reveal the price). When the product is released and the prospects discover the price of the program was only $77 – and has an introductory special price of just $57, they will rush to buy it. This is if you have properly built value and emotional benefits into your ad copy before announcing the price.

I will get into how to present your offer and how to use ad copy (the most powerful conversion tool) in upcoming posts.

Time To Take Action

• Get good web hosting and add your domain name at More Than Web Hosting
• Join Survey Methods and create a survey form
• Edit the survey template and add form code in the template
• Edit the thank you page and add your capture form provided by Get Response
• Setup your word press blog on your domain
• Design your site look and feel or have it done for you with hosting at More Than Web Hosting

If you want to learn as much about creating the absolute best market research survey possible and doubling your websites profits then I cannot recommend anyone or product more strongly than Dr. Glen Livingston’s “ How To Double Your Business”. His course can help you save your business in these rough economic times.

Marketing Research Surveys Can Make Sense

Author: Scott Holden – TrafficEraBlog