Are Marketing Research Surveys Bunk? 6

The Questionnaire Respondents Are On My List – Now What?

Good Communication vs. Bad Communication

So we have our Survey setup and people start participating in it. We have started capturing people, putting our upcoming product in their subconscious, have started building a relationship with them, have invaluable input from our market about the product and we have the minds of the people. So what’s next?

Communication is the key to building a positive relationship with people and we already know that relationship building is key. There is a difference between good communication and poor communication. Good communication will enhance your chances of success and poor communication will take you a step closer to losing prospects.

The simple difference between good communication and poor communication is when your prospect is expecting and wanting good communication from you. However when there is no desire for your communication by your subscriber and you keep sending emails to them…that is poor communication.

In our case to communicate with the participants of the surveys we need to have “passive” communication. Passive communication means that communication is partially initiated by the prospect. They read your short email, come to the blog and a few even comment.

Instead of only sending emails about the product you are working on setting up a blog is more beneficial. A blog will serve the purpose of “Passive Communication”. It’s much easier to involve prospects in the whole product creation phase through a blog. People are already aware of your product from participating in the survey and now it’s natural that they would like to know more about the upcoming product.

You can send emails which include very short product creation updates with links that finish the main point of the email on the blog. This will help to keep the prospect coming back to see when the product is done and if you will answer their question with your product.

Your Central Communication Point

Your blog can be the center point of your communication during your product creation. It is a good idea to analyze the survey results and present that Analysis in a proper format on your blog. Then you can take further feedback/comments from people on your analysis and can give a feeling of continuous involvement to prospects.

This is human psychology that they develop a sense of loyalty towards the thing they helped in creating. They own the product already regardless of the fact that they haven’t actually bought it. If you are creating a large product and want to involve people in that one step further then you can also add a forum to your blog. If you have an uncomplicated product a blog is enough.

Communication through a blog is more effective than sending long emails by themselves since on a blog people will start communicating without being prompted and I refer to this as “passive communication”. The combination of email leading to a blog posting has been used successfully by many marketers.

Remember you should be focused on your product on the blog. Don’t distract your visitors with other things by putting advertisement links and promotions for other products/services. However if you have to share something which you feel is related to your product and will be interesting and beneficial to your reader then talk about that too.

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Marketing Research Surveys Can Make Sense

Author: Scott Holden – TrafficEraBlog