Are Marketing Research Surveys Bunk? 5

Collecting Opt In Subscribers On A Survey Form

What To Do With Marketing Survey Responses To Increase Sales

Send Name and Email to Subscription Page

You will inform your marketing research respondents that their name and email address will be added to your auto responder for future updates on the survey results as well as to let them know when your product will be available to them for download or purchase.

There is a way to configure Survey Methods to pass the name and email to the subscription page which is basically the Thank You page for the survey that you have configured on your own server. A professional account can capture your emails and names to your own auto-responder or to use an extra page to capture as we described.

The professional version of Survey Methods will pass the name and email address of your respondent into a subscription form automatically so they don’t have to enter their info again. Why is this important? The easier you make it for your prospects, the more chance they will participate in your survey and the higher the chance of a sale.

Managing the Survey Responses

Now you ran the survey and have a desired number of responses. What now? You need to understand everyone is going to word their questions differently. You will notice that many people have questions with similar themes. If you have a dog training survey you might get questions like:

Q: What’s the best way to teach a dog to listen?

Q: I can’t get my dog to obey me. How do I make him sit?

Q: Do you ever need to hit a dog to make them stop doing something?

Q: How often do you need to teach a dog obedience and for how long?

If you get many more with this theme you can see all of these are about dog obedience right? This is telling you to make a question about dog obedience. They’re are all different questions with the same theme and you can use this as a bullet point on your upcoming marketing material in this way:

The best method for getting your dog to listen, sit and obey you using a caring 200% proven easy and time saving method.

You need to look at all of the answers from respondents and look for similar themed questions and out of these create your bullet points. Create the bullets before you create your product so it will be the exact product your prospects want and will exchange money with you for value. Survey Methods makes this easy as it has a built in filtering system which you can use to segment various response types.

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Marketing Research Surveys Can Make Sense

Author: Scott Holden – TrafficEraBlog