Are Marketing Research Surveys Bunk? 4

Setting Up Survey Forms And Thank You Pages

We last learned about how to setup your market survey headline and page text and now we come to setting up the form which will capture prospects who we want to convert into survey takers. These same questionnaire respondents will probably become some of our best clients.

The Survey Form

This form can be created by the Survey Methods service. There is an input box where the user will provide their answer to the questions. There are two fields to collect a Name and Email address so that you can communicate with your subscribers later. Please keep in mind that you should not advertise any product other than the product for which they participated in the survey.

You can communicate and follow up with them about the development of your
product but sending them advertisements for unrelated products or programs is not only unethical but also spam and can bring problems for your web site.

When the prospect presses the submit button the user will be captured in your
database and you will be able to see the answer to the question you asked the
prospect. This data will be available to you in the back office of Survey Methods.

Thank You Page

Once the prospect presses the submit button they will be redirected to a thank
you page. The idea of a thank you page is to give a confirmation to the user that
they have successfully completed the survey and to tell them thanks for participating in it.

As a marketer you can utilize this space for the marketing of your product. But
remember the main theme of a thank you page is to say thanks and send a
confirmation. Your marketing should be in tune with this theme. Instead of putting a bunch of different ads on this page you can offer your giveaway product on this page. Here is an example of what you can do on your thank you page.

Tom, We highly appreciate you for giving us your precious time and helping us build a better product to offer you. Here is a thank you gift for you. Please download your free copy of our report “Basics of Dog Training”.

If you don’t yet have a product to offer free and are taking the survey to actually
create your give away product then you can recommend some similar resources
to the topic. You can use your affiliate link for those resources or just offer the
free e-book when the product is finished.

Survey Methods will collect the name and email address of your respondents. Try out the free version first and see how much it helps you as you can always upgrade it once you are actually ready to capture leads. Once you do you will be able to export all the respondents out of the database.

If all of the people who are responding to your survey are already on your list and
if you’re not sending them anything later as a thank you gift then don’t worry.
However, if you’re creating a product and you are going to send it later you must
get these people on a list. What you need to do is put a subscription form on the
thank you page.

I recommend using Get Response service to build this subscription form and as your auto-responder for managing your lists. Make an auto-responder inside Get Response for these survey takers the way you normally would. If you don’t know how to do this do not worry I will cover auto responder management or better yet learn how at their site. Next create the auto responder form. Copy and paste the new form HTML code into the subscription page template attached to my previous article and you’re all set.

If you want to learn as much about creating the absolute best market surveys possible and doubling your websites profits then I cannot recommend anyone or product more strongly than Dr. Glen Livingston’s “How To Double Your Business”. His course can help you save your business in these rough economic times.

Marketing Research Surveys Can Make Sense

Author: Scott Holden – TrafficEraBlog