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The Volvo Locust

Wed, Oct 15, 2008

Curious

Marketing this might not Make Sense…weird or funny?

Volvo has cracked 4 1/2 billion years of evolution in a couple years and will make it available in a car (mmmkay).

Locust = Reliability. Hmmm.

tafbutton blue16 The Volvo Locust

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Tags: 2008 volvo, collision, coupe, crash, evolution, funny marketing, improve car safety, locust, locust behavior, reliability, sedan car, station wagon, strange marketing, unique marketing, volvo, volvo locust, volvo marketing, volvo navigation, volvo stearing, volvo systems, weird marketing, wreck

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4 Responses to “The Volvo Locust”

  1. Andrew says:
    October 28, 2008 at 4:47 am

    It looks neither funny nor weird to me. I mean, when a serious company like Volvo does something like this, you have to take them seriously as well.

    Reply
  2. Scott Holden says:
    October 28, 2008 at 6:32 am

    Andrew…

    I surely take Volvo seriously I was trying to point out it might be weird to market the idea of locust reliability or locust anything.

    Reply
  3. gbaxter says:
    November 1, 2008 at 9:06 am

    This is seriously funny when you think about marketing the concept. The first car to use the technology would obviously be called “Locust” – right? What is more important than saving gas? SAVING LIVES!!! “Buy a Locust-save a life (maybe your own)”

    Actually, when you think about it, this is the first step in flying automobiles. Why don’t we have flying autos? Right, you can’t paint lines in the air which means total chaos. But now, or soon, we will have the technology to drive in total chaos in the air!

    Geary Baxter

    P.S. Great articles Scott.

    Reply
  4. Scott Holden says:
    November 2, 2008 at 12:30 am

    Thanks Geary,

    Yes great Headline…I am fascinated with technology and marketing; especially when they cross paths. It is fun to look at these things from a marketer’s eye and think about how one might promote it.

    Reply

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