Curios Marketing Methods

“The Case of The Diamond Shreddies”

This is a Curios marketing video dealing with a product known as Shreddies (amoung others). The point of this video is comical truth and I want you to understand how a simple and really quite stupid and comical change to a products packaging and name can make all the difference in the world to the success of your product.

There are several elements going on here to take note of:

1) Comical Marketing which shows us the inside of what an actual market survey research company does. They do these exact horrific, boring and weirdly hilarious types of tests on their marketplaces. Why do this? Of course this is a satire video about something which they would definitely do in almost this stupid a way. The reason for doing this is to test how the human psyche and perception of something changes with various elements.

2) Elements of a product’s marketing presentation include Packaging, Positioning, Name and Presentation among others. Can you see as silly as this all is how it is actually quite a real phenomenon?

Think about it… Would you prefer “Diamond Shreddies” in the new box with the new name? Or would you just buy plain old Shreddies if you saw both and didn’t know the difference at a store?

I would personally buy Diamond Shreddies and these people seemed to agree. But as far as the commercials are concerned I would say “HUH????”

The Shreddies part of this video begins at: 11:57 into this video by Rory Sutherland at his TED Talk July 2009. This is a brilliant video and really uncovers the how marketing using intangible value by changing perception.

This Curios section is just an additional fun area to post some meaningless and hilarious marketing comedy as well as some truly insightful things which don’t quite fit anywhere else. Oh ya and some political videos about how some companies think it’s ok to sell you things which will hurt you.

Curios Marketing Strategies Can Make Sense
Author: Scott Holden – TrafficEraBlog