Crazy People Movie “Sony Pitch”

Advertising Isn’t All Smarts: Sometimes It’s Just A Matter Of How Crazy You Are

This is of course just a movie called “Crazy People” with Dudley Moore back in the eighties but it shows how totally off the wall and weird ideas can become better advertising methods than using classic marketing models.

I know I have certainly seen some completely stupid commercials which I just can’t seem to get out of my head while really elaborate ads seem to fall out of my memory all the time. Remember that all you are doing in many of your advertising efforts is getting a person to take a look at your product or think about it. Now this is an exercise in branding through tv commercials but think about how it applies in other forms of advertising.

When writing an ad you are often just trying to push the curiosity button of people so they go to the next part of your sales funnel. When writing a headline or making a splash or squeeze page your main goal is to get the viewer to the next part of the sales funnel not trying to convince them to buy anything in one paragraph or sentence. Push their curiosity, greed, and emotional buttons and you will achieve that goal.

Crazy Internet Marketing Can Make Sense

Author: Scott Holden – TrafficEraBlog