Curios Marketing Methods

“The Case of The Diamond Shreddies”

This is a series of Curios marketing videos dealing with a product known as Shreddies.
The point of this series is comical truth and I want you to understand how a simple and really quite stupid and comical change to a products packaging and name can make all the difference in the world to the success of your product.

There are several elements going on here to take note of:

1) Comical Marketing which shows us the inside of what an actual market survey resarch company does. They do these exact horifically boring and weirdly hilarious types of tests on their marketplaces. Why do this? Of course this is a satire video about something which they would definitely do in almost this stupid a way. The reason for doing this is to test how the human psyche and perception of something changes with various elements.

2) Elements of a product’s marketing presentation include Packaging, Positioning, Name and Presentation amoung others. Can you see as silly as this all is how it is actually quite a real phenomenon?

Think about it… Would you prefer “Diamond Shreddies” in the new box with the new name? Or would you just buy plain old Shreddies if you saw both and didn’t know the difference at a store?

I would personally buy Diamond Shreddies and these people seemed to agree. But as far as the commercials are concerned I would say “HUH????”

Diamond Shreddies Benjamin

Shreddies Comparisons

Diamond Shreddies Ratings

This Curios section is just an additional fun area to post some meaningless and hilarious marketing comedy as well as some trully insightful things which don’t quite fit anywhere else. Oh ya and some political videos about how some companies think it’s ok to sell you things which will hurt you.

Curios Marketing Strategies Can Make Sense
Author: Scott Holden – TrafficEraBlog