Managing Marketing Plans With A Smaller Budget
How To Increase Your ROI With Less
Now everyone knows we are going through a major economic problem right now. Marketing companies and marketing divisions have more pressure on them now to create with limited and mostly shrinking budgets this year. It is more important than ever to manage which [...]

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A Startup Marketing Plan Example 2
Build Infrastructure – Build Strategy – Segment Strategy
In the previous article I showed typical MBA sample business plans and strategies which acknowledge broad goals, product considerations, market entrance strategies, and long and short term forecasting. While this type of free marketing plan example can be very useful it is only [...]

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A Startup Marketing Plan Example

What Old School MBA Marketing Proposes

What you learn about marketing when you endeavor a marketing degree of any kind teaches you how to begin a business plan from a strategic and theoretical perspective which is a good place to begin. This Blueprint will help you to consider many possible areas of [...]

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A Great Marketing Plan Strategy
Serial Publication – The Original “Content Marketing”

Charles Dickens was not just a great author he was an inventor of a very powerful strategic marketing plan known as serial publication. Dickens wrote: A Tale of Two Cities, David Copperfield, and A Christmas Carol. His novels were almost all written and sold in [...]

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Three Keys to Permission Marketing

Your Consent Marketing Strategy Must

Seduce Them
It is important that you prepare valuable marketing “give away” information for prospects. I have previously discussed that you need to prepare a real quality piece of information to offer for free. Don’t assume that since you are giving it away you can be less careful [...]

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