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Archive | January, 2009

Market Research Determines Your Product Development

Market Research Determines Your Product Development
Finding A Research Compass
Before you begin to perform marketing research it is important to point out that there are really only three categories of products which you can sell. One would be to sell an existing product which could be your own product or someone else’s (in which case you [...]

Market Research Determines Your Product Development 2

Market Research Determines Your Product Development 2
Sell Products or Markets?
Do you have an easily targeted niche? If not you are making a mistake. The most important thing to do when marketing online is to know who your prospects are and not to misjudge where they exists. Many people start with a hot product to sell [...]

Design, Discovery, and Humor

Design, Discovery, and Humor
How do design elements affect your marketing?
I am a strong believer that design elements on your web site can have a profound effect on your site visitors. Content is important, but people make decisions based on design sometimes more than content.
Why? Because design and visual stimulation can push emotional triggers more easily [...]

Managing Marketing Plans With A Smaller Budget

Managing Marketing Plans With A Smaller Budget
How To Increase Your ROI With Less
Now everyone knows we are going through a major economic problem right now. Marketing companies and marketing divisions have more pressure on them now to create with limited and mostly shrinking budgets this year. It is more important than ever to manage which [...]

A Windy, Curvy Path To Internet Marketing Success 2

A Windy, Curvy Path To Internet Marketing Success 2
My Invention Changes The Online Mortgage Business

So I told my client, “Let me see if I can generate leads for you. Maybe I can come up with a new capture system, something totally innovative, then drive pay-per-click and other types of media to it. Would you be [...]

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  • India's hidden hotbeds of invention: Anil Gupta on TED.com
    Anil Gupta is on the hunt for the developing world's unsung inventors -- indigenous entrepreneurs whose ingenuity, hidden by poverty, could change many people's lives. He shows how the Honey Bee Network helps them build the connections they need -- and gain the recognition they deserve. (Recorded at TEDIndia, November 2009 in Mysore, India. Duratio […]
  • Sir Ken Robinson's new book, The Element
    Sir Ken Robinson's new book, The Element: How Finding Your Passion Changes Everything, is published today in the United States and on Feb. 12 everywhere. It's the book he mentions in his TEDTalk ... He sends this message to the TED community: "At TED 2006, I talked about creativity and education and the urgent need to make the best of all of o […]