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Archive | November, 2008

Imagine (Your Mindset)

Imagine (Your Mindset)
Imagine
There is a bank that credits your account each morning with $86,400.
It carries over no balance from day to day. Every evening deletes whatever part of the balance you failed to use during the day. What would you do? Draw out ALL OF IT of course!!!
Each of us has such a bank. Its [...]

Want More Loyal Customers? Use Customer Service

Want More Loyal Customers? Use Customer Service
Is Your Marketing Plan Missing This?
A great business is built on it’s ability to generate loyal customers and you don’t even have to have a back end product. Creating a marketing plan which focuses on customer service as one of it’s primary drivers is one of the smartest things [...]

How To Create A Unique Selling Proposition

How To Create A Unique Selling Proposition
This Marketing Strategy Wins Clients
A very important factor which will affect your business strategies as well as your overall business plan is the Unique Selling Proposition of your business. The problem with most marketers is that they are totally unaware of this factor. This is the actual hidden power [...]

The One Strategic Marketing Plan Profit Model You Must Know

The One Strategic Marketing Plan Profit Model You Must Know

Is Your Company Misguided?
Before creating a marketing action plan for your company online; It is  important to have some basic foundations in place as we have discussed in the last series. The ideas I will cover now are more or less principles which will guide all [...]

Finalizing A Marketing Plan Blueprint

Finalizing A Marketing Plan Blueprint
Conversion Is King
As was discussed in the last article the biggest objective of any business (and quite obviously) is conversion. Your marketing plans need to have the end goal of obtaining and increasing sales.
There are many ingredients which go into the overall strategies and tactics which make up your plan, but [...]

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  • India's hidden hotbeds of invention: Anil Gupta on TED.com
    Anil Gupta is on the hunt for the developing world's unsung inventors -- indigenous entrepreneurs whose ingenuity, hidden by poverty, could change many people's lives. He shows how the Honey Bee Network helps them build the connections they need -- and gain the recognition they deserve. (Recorded at TEDIndia, November 2009 in Mysore, India. Duratio […]
  • Sir Ken Robinson's new book, The Element
    Sir Ken Robinson's new book, The Element: How Finding Your Passion Changes Everything, is published today in the United States and on Feb. 12 everywhere. It's the book he mentions in his TEDTalk ... He sends this message to the TED community: "At TED 2006, I talked about creativity and education and the urgent need to make the best of all of o […]