Internet Marketing – Cracking The Code

3 Simple Steps to Gaining 100% Clarity

In order to clearly understand internet marketing it is important to really create a system of classification for yourself or an organizational labeling system of all these terms you will face and are reading about in relation to marketing strategies.

The internet today is flush with information on how to excel using strategic marketing …you literally have the equivalent of all the world’s noisy and cluttered plans mapped out in easily accessible bits of data on this engine we all call search.

The evolution of the channels of marketing and new social media are causing great contradictions in all the information being syndicated online. Even high level marketing firms are at a loss for how to best take advantage of these new pathways.

How will you make heads or tails of it all?

The best way is to filter all this information using a system of constructs and to simplify your way of thinking, and nothing quite does this as well as categorization and acronyms. Every time you come across a principle, a method, or a marketing tool you need to categorize it.

Do you see what I just did there? I already have a construct for making sense of the internet marketing world by using categories. A construct in philosophy science is an idea made real in your mind. Concepts, classifications (categories), and theories are all constructs that you make real mentally.

Principles are what I like to refer to as never changing rules of online marketing; they will apply regardless of the particular method or tool you are using. A principle to live by in web marketing (and therefore, by definition marketing) is to always provide value to a prospect or client. Never lose sight of this principle in whatever activity you’re doing to gain new and continued sales.

How you categorize things is totally driven by the way human logic and learning works. This might seem unrelated but, as a point of fact, search engines like Google organize things in just such a way. Yes, words and phrases are organized semantically on Google, but they are also organized logically into closely related categories.

So how will you develop your own categorized, logical, and semantically correct internet marketing blueprint?

In the simplest and most linear way possible.

Break things down into concepts. First you start with the more general concept categories such as: principles, foundation, promotion and monetization.

Categorize into more specifics such as: marketing strategies, business formation, automation systems, market analysis, website design, product design, web content, ppc, seo, media advertising, social networks, affiliates, ad writing, marketing conversion, email marketing and market surveying.

The third and final step is to use acronyms to further organize things and help you remember your blueprint.

Here’s an example:

Marketing principles is my first category so what would fit there logically? SFA or the first major letters of three things listed fit there nicely. This acronym stands for: strategies, formation, and automation. These acronyms do not have to be memorable if you cannot come up with a clever one, but they will still make it easier to remember your blueprint.

My next article will show you how to lay out a blueprint which will help you to clearly understand your market and plan how to best approach it.

You need to have a plan of attack for today’s web marketing world. TrafficEraBlog is designed to explain the who’s, what’s, why’s and how’s of internet marketing in the simplest way possible. In short, we help you crack the code.

Internet Marketing Can Make Sense

Author: Scott Holden – TrafficEraBlog